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How do you get control back if you cede brands to consumers?

• Authors : Crain, Rance

• Source: Advertising Age. 2006, Vol. 77, Issue 42, pages. 18

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CHIPS, DIP AND NINTENDO WII; Consumers of all ages are throwing video-game parties, and advertisers want in on the fun.

• Authors : BULIK, BETH SNYDER

• Source: Advertising Age. 2007, Vol. 78, Issue 34, pages. 4

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HOW TOYOTA BECAME 'AMERICA'S CAR'; BOOK EXCERPT: Consumers who consider the automaker a local company are missing one key point.

• Authors : Lorenzo, Peter M.. De

• Source: Advertising Age. 2007, pages. 10

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Nestle broadens efforts to bond with consumers; Japan feedback hub helps develop products.

• Authors : Madden, Normandy

• Source: Advertising Age. 2004, Vol. 75, Issue 21, pages. 4

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PRIUS PRICES OUTRUN INVENTORY; Consumers clamor for fuel-efficient cars; used models of red-hot hybrid command top dollar.

• Authors : Halliday, Jean

• Source: Advertising Age. 2008, Vol. 79, Issue 30, pages. 3

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In China, multinationals forgo adaptation for new-brand creation; Why global marketers such as Levi's, GM are developing specifically for needs and wants of Chinese consumers.

• Authors : Madden, Normandy

• Source: Advertising Age. 2011, Vol. 82, Issue 3.

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100 GLOBAL MARKETERS; The U.S. is home to 5% of the world's population. How to reach the remaining 95% of consumers? Major marketers are going global. World's new No. 3 ad market: China.

• Authors : Johnson, Bradley

• Source: Advertising Age. 2010, Vol. 81, Issue 43.

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Lightspeed survey: Toyota's loss of consumer trust is domestic rivals' gain; Exclusive research shows 26% of consumers view brand as lower quality than U.S. autos following recall.

• Source: Advertising Age. 2010, Vol. 81, Issue 6, pages. 2

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Women wrest spending.

• Authors : Madden, Normandy

Subjects: *CONSUMPTION (Economics); *WOMEN consumers; *CONSUMER behaviorJAPAN

• Source: Advertising Age. 9/19/2005, Vol. 76 Issue 38, p18-19. 2p. 9 Color Photographs.

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Japanese service slips: Survey.

• Authors : Purzan, Todd

Subjects: *MARKETING; *CONSUMERS; *EXECUTIVESJAPAN; UNITED StatesBROUILLARD Communications Inc. BROUILLARD Communications Inc. BROUILLARD Communications Inc. 151239035...

• Source: Advertising Age. 8/2/1993, Vol. 64 Issue 32, p8-8. 1/5p.

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