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Luxury cruisers wary of appearing too indulgent.

• Authors : Mullman, Jeremy

Subjects: *CRUISE ships; *TELEVISION advertising; *CUSTOMER servicesUNITED StatesCELEBRITY Cruises Inc. CELEBRITY Cruises Inc. CELEBRITY Cruises Inc. 073298523

• Source: Advertising Age. 10/6/2008, Vol. 79 Issue 37, p3-41. 2p. 1 Color Photograph.

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Consumers curtail consumption.

• Authors : Creamer, Matthew

Subjects: *CONSUMER behavior research; *PUBLIC opinion polls; *CONSUMPTION (Economics)UNITED States

• Source: Advertising Age. 10/6/2008, Vol. 79 Issue 37, p1-40. 2p.

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Economy may be rotten, but it's ripe for package food.

• Authors : York, Emily Bryson

Subjects: *FOOD industry finance; *CONSUMERS; *CORPORATE profitsUNITED StatesCAMPBELL Soup Co. CAMPBELL Soup Co. CAMPBELL Soup Co. CPB; KRAFT Foods Inc. KRAFT Foods Inc. KRAFT Foods Inc. KFT

• Source: Advertising Age. 9/22/2008, Vol. 79 Issue 35, p4-62. 2p. 1 Color Photograph.

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Marketers shift focus to value.

• Authors : Zmuda, Natalie ; York, Emily Bryson

Subjects: *MARKETING management; *PRICING; *CONSUMERSTARGET Corp. 006961700 TARGET Corp. TARGET Corp. 006961700 006961700 TARGET Corp. 006961700 TGT; TWEEN Brands Inc. ; KRAFT Foods Inc. KRAFT Foods Inc. KRAFT Foods Inc. KFT

• Source: Advertising Age. 8/25/2008, Vol. 79 Issue 32, p4-22. 2p.

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A Look at Today's Consumer.

Subjects: *NINETEEN sixty, A.D.; *CONSUMERS; *CONSUMER behaviorUNITED States

• Source: Advertising Age. 6/23/2008, Vol. 79 Issue 25, pC3-C14. 2p. 2 Charts.

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THE ULTIMATE SURVIVOR.

• Authors : Creamer, Matthew

Subjects: *SPAM (Trademark); *CANNED pork; *FOOD industry marketingHORMEL Foods Corp. 006147383 HORMEL Foods Corp. HORMEL Foods Corp. 006147383 006147383 HORMEL Foods Corp. 006147383 HRL

• Source: Advertising Age. 6/16/2008, Vol. 79 Issue 24, p1-30. 2p. 3 Color Photographs.

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Home Depot, Sony lust after your tax rebates.

• Authors : Bulik, Beth Snyder

Subjects: *MARKETING; *CONSUMERS; *TAX rebates -- Law & legislationUNITED StatesSONY Corp. ; HOME Depot Inc. 072271711 HOME Depot Inc. HOME Depot Inc. 072271711 072271711 HOME Depot Inc. 072271711 HD; UNITED States. Dept. of the Treasury

• Source: Advertising Age. 3/31/2008, Vol. 79 Issue 13, p1-30. 2p. 1 Color Photograph.

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Fewer people crying in their beer.

Subjects: *ALCOHOL industry; *CONSUMPTION (Economics); *ECONOMIC forecastingUNITED States

• Source: Advertising Age. 9/17/2007, Vol. 78 Issue 37, p1-67. 2p.

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The subprime crisis ate my quarter.

• Authors : Neff, Jack

Subjects: *SUBPRIME interest rate; *POOR people; *CONSUMERSWAL-Mart Stores Inc. 051957769 WAL-Mart Stores Inc. WAL-Mart Stores Inc. 051957769 051957769 WAL-Mart Stores Inc. 051957769 WMT; SANFORD C. Bernstein & Co. LLC

• Source: Advertising Age. 8/20/2007, Vol. 78 Issue 33, p3-23. 2p.

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WANT GREAT PR? GET YOUR AGENCIES TO SHARE THE LOAD.

• Authors : Davidoff, Jeffrey¹

Subjects: *ADVERTISING; *ADVERTISING agencies; *CONSUMER behavior

• Source: Advertising Age. 8/13/2007, Vol. 78 Issue 32, p12-13. 2p. 4 Color Photographs.

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