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RUSH OF WOMEN’S SITES GIVES MARKETERS A WEALTH OF CHOICES.

• Authors : Barr, Jeremy

Subjects: *TARGET marketing; *DIGITAL media; *WOMEN consumers

• Source: Advertising Age. 2/22/2016, Vol. 87 Issue 4, p0006-0006. 1p.

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WHY RETAILERS ARE MISSING OUT ON MOBILE WITH MILLENNIALS.

• Authors : Pasquarelli, Adrianne

Subjects: *RETAIL industry; *MILLENNIAL consumers; *CELL phone advertising

• Source: Advertising Age. 2/22/2016, Vol. 87 Issue 4, p0020-0020. 1p.

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‘NEAR FIELD’ MARKETING GETS CLOSER TO SHOPPERS.

• Authors : Morrison, Maureen

Subjects: *ONLINE shopping; *BUSINESS partnerships; *NEAR field communication

• Source: Advertising Age. 2/22/2016, Vol. 87 Issue 4, p0006-0006. 1p.

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Famed brands of yesteryear find new life at Vermont Country Store.

• Authors : Bulik, Beth Snyder

Subjects: *RETROMARKETING; *NOSTALGIA marketing; *OLDER consumersVERMONT Country Store Inc.VICKERS, Chris

• Source: Advertising Age. 12/9/2013, Vol. 84 Issue 43, p11-11. 1p.

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RETAILERS DUKE IT OUT FOR HISPANIC SHOPPERS’ DOLLARS.

• Authors : Rodriguez, Ashley

Subjects: *HISPANIC American consumers; *ADVERTISING; *MARKET repositioningTARGET Corp. 006961700 TARGET Corp. TARGET Corp. 006961700 006961700 TARGET Corp. 006961700 TGT; MACY'S Inc. MACY'S Inc. MACY'S Inc. M

• Source: Advertising Age. 4/6/2015, Vol. 86 Issue 6, p0026-0026. 1p.

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SHAKING UP THE ETHNIC-CARE AISLE.

• Authors : Neff, Jack

Subjects: *PERSONAL care products industry; *AFRICAN American consumers; *TARGET marketingWALKER & Co. ; SALLY Beauty Supply LLCWALKER, Tristan

• Source: Advertising Age. 4/6/2015, Vol. 86 Issue 6, p0027-0027. 1p.

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FIXING E-COMMERCE MEASUREMENT’S DATA BLACK HOLE.

• Authors : Neff, Jack

Subjects: *ELECTRONIC commerce; *CONSUMER panels; *SALESINFOSCOUT (Company)

• Source: Advertising Age. 2/9/2015, Vol. 86 Issue 3, p0019-0019. 1p.

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‘PHARMAGEDDON’ ENDS AS FLOODGATES OPEN FOR DRUG ADS.

• Authors : Bruell, Alexandra

Subjects: *MEDICAL care; *ADVERTISING; *BUDGET

• Source: Advertising Age. 1/12/2015, Vol. 86 Issue 1, p0008-0008. 1p.

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TOP AD CAMPAIGNS OF THE 21st CENTURY.

Subjects: *PERSONAL beauty; *ADVERTISING campaigns; *CONSUMERSUNILEVER Group (Company)

• Source: Advertising Age. 1/12/2015, Vol. 86 Issue 1, p0016-0016. 1p.

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IN CHINA, THE DOGS HAVE THEIR DAY.

• Authors : Doland, Angela

Subjects: *CONSUMERS; *PET food industry; *CONSUMPTION (Economics)CHINA

• Source: Advertising Age. 12/8/2014, Vol. 85 Issue 24, p32-32. 1p.

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