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Wal-Mart's Urban Romance.

• Authors : Coates, Ta-Nehisi Paul; Saporito, Bill

Subjects: *TARGET marketing; *AFRICAN American women executives; *MARKET segmentationWAL-Mart Stores Inc. 051957769 WAL-Mart Stores Inc. WAL-Mart Stores Inc. 051957769 051957769 WAL-Mart Stores Inc. 051957769 WMTGARNER, Margaret

• Source: TIME Magazine. 9/5/2005, Vol. 166 Issue 10, p44-49. 4p. 4 Color Photographs, 1 Map.

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The Rise of the Sheconomy.

• Authors : Luscombe, Belinda

Subjects: AMERICAN women; ECONOMIC conditions of women; WOMEN'S wagesUNITED StatesUNITED StatesUNITED StatesReport Available

• Source: TIME Magazine. 11/22/2010, Vol. 176 Issue 21, p58-61. 4p. 1 Color Photograph, 2 Charts, 6 Graphs.

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Market segmentation and consumer motivations in protected natural parks: A study from Spain.

• Authors : Carvache-Franco, Mauricio¹ (AUTHOR); Carrascosa-López, Conrado² (AUTHOR); Carvache-Franco, Wilmer³ (AUTHOR)

Subjects: *MARKET segmentation; *CONSUMERS; *INTERPERSONAL relationsSPAIN

• Source: PLoS ONE. 1/2/2024, Vol. 19 Issue 1, p1-15. 15p.

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Do consumers follow their heart or mind when purchasing global brands? Empirical insights.

• Authors : Naseem, Nayyer (AUTHOR); Yaprak, Attila (AUTHOR)

Subjects: BRAND name products; CONSUMERS; ELABORATION likelihood model

• Source: Journal of Global Marketing. Jan-Mar2023, Vol. 36 Issue 1, p42-66. 25p. 11 Diagrams, 14 Charts, 1 Graph.

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Section 5: Lifestage Segments.

Subjects: *CONSUMERS; *CHILD consumers; *CONSUMPTION (Economics)

• Source: Future of Retail Property: Changing Demographics & Consumer Patterns. 2006, p71-111. 41p.

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CUSTOMER SEGMENTATION FOR DIGITAL MARKETING BASED ON SHOPPING PATTERNS.

• Authors : Alie, Juhaini¹; Gustriansyah, Rendra²

Subjects: *MARKET segmentation; *CONSUMERS; *CUSTOMER satisfaction

• Source: Journal of Application Business & Management / Jurnal Aplikasi Bisnis dan Manajemen. jan2024, Vol. 10 Issue 1, p209-216. 8p.

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DIFFERENTIAL EFFECTS OF MULTIDIMENSIONAL REVIEW EVALUATIONS ON PRODUCT SALES FOR MAINSTREAM VS. NICHE PRODUCTS.

• Authors : Xin Zheng¹ ; Jisu Cao² ; Yili Hong³

Subjects: *PRODUCT reviews; *CONSUMERS' reviews; *SALES

• Source: MIS Quarterly. Jun2023, Vol. 47 Issue 2, p833-856. 24p. 7 Charts, 7 Graphs.

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Beyond labels: segmenting the Gen Z market for more effective marketing.

• Authors : Van den Bergh, Joeri¹ (AUTHOR) ; De Pelsmacker, Patrick² (AUTHOR) ; Worsley, Ben¹ (AUTHOR)

Subjects: *CLUSTER analysis (Statistics); *ANALYSIS of variance; GENERATION Z consumersAUSTRALIA

• Source: Young Consumers. 2024, Vol. 25 Issue 2, p188-210. 23p.

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PART XII: CONSUMER TRACKING: Chapter 73: CUSTOMER ANALYTICS.

• Authors : Miller, Richard K.; Washington, Kelli

Subjects: *CONSUMER behavior research; *CONSUMERS; *MARKET segmentationUNITED StatesCONSUMER Behavior 2013 (Book)...

• Source: Consumer Behavior. 2013, p439-448. 10p.

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PART X: CLASSIFICATION METHODOLOGIES: Chapter 63: SOCIOECONOMIC SEGMENTATION.

• Authors : Miller, Richard K.; Washington, Kelli

Subjects: *MARKET segmentation; *CONSUMERSUNITED StatesACXION Corp....

• Source: Consumer Behavior. 2013, p330-335. 6p.

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