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Academic Journal

Targeting Consumers with eating behavioral disorders: A company's perspective.

Authors : Gorgoglione, Michele¹ (AUTHOR) ; Martiradonna, G. V.² (AUTHOR); Garavelli, A. C.¹ (AUTHOR)

Subjects: *BUSINESS enterprises; *CONSUMERS; *EATING disorders

Source: Cogent Business & Management. Dec2023, Vol. 10 Issue 2, p1-19. 19p.

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Academic Journal

The mere possession effect of shareable digital coupons: The mediating role of anticipated self-enhancement.

Authors : Sha Zhang; De Vries, Eline L. E.; Aihui Ding

Subjects: ELECTRONIC coupons (Retail trade); COUPONS (Retail trade); PERSONAL property

Source: Journal of Consumer Behaviour. Jan/Feb2023, Vol. 22 Issue 1, p122-134. 13p.

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Academic Journal

Enhancing Brand Visual Identity for Addressing Digital Customers' Pain Points: A Structural Equation Modeling Approach.

Authors : Fayed, Abeer Elsayed (AUTHOR)

Subjects: STRUCTURAL equation modeling; CONSUMERS; BRAND identificationSAUDI Arabia

Source: Journal of Promotion Management. 2024, Vol. 30 Issue 2, p252-281. 30p.

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Academic Journal

Factors governing consumers buying behavior concerning nutraceutical product.

Authors : Jadhav, Harsh B.¹ (AUTHOR); Sablani, Shyam² (AUTHOR); Gogate, Parag³ (AUTHOR)

Subjects: Consumer behavior; Consumer attitudes; ConsumersMumbai (India); India

Source: Food Science & Nutrition. Sep2023, Vol. 11 Issue 9, p4988-5003. 16p.

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Academic Journal

Towards sustainable development: Coupling green marketing strategies and consumer perceptions in addressing greenwashing.

Authors : Rahman, Saleem ur¹ (AUTHOR) ; Nguyen‐Viet, Bang² (AUTHOR)

Subjects: *Green marketing; *Greenwashing (Marketing); *Sustainable developmentGrand Army of the Republic

Source: Business Strategy & the Environment (John Wiley & Sons, Inc). May2023, Vol. 32 Issue 4, p2420-2433. 14p. 2 Diagrams, 5 Charts, 1 Graph.

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Academic Journal

The Effect of Cross-Cultural Dimensions on the Manifestation of Customer Engagement Behaviors.

Authors : Connell, Cara; Marciniak, Ruth; Carey, Lindsey Drylie

Subjects: CUSTOMER relations; BRAND communities; VIRTUAL communities

Source: Journal of International Marketing; Mar2023, Vol. 31 Issue 1, p32-48, 17p, 3 Charts

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Academic Journal

Omnichannel as a Consumer-Based Marketing Strategy.

Authors : Gasparin, Isadora¹ ; Slongo, Luiz Antonio¹

Subjects: MULTI-channel integration; MARKETING strategy; CUSTOMER experience

Source: RAC: Revista de Administração Contemporânea. Jul/Aug2023, Vol. 27 Issue 4, p1-16. 16p.

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Academic Journal

The Influence of Digital Marketing Strategies on Customer's Purchase Intention of Selected Fast-Food Restaurants.

Authors : Pinca, Janine M.; Lacerona, Rosalinda B.; Salcor, Neil Holden Q.

Subjects: SOCIAL media in marketing; FAST food restaurants; INTERNET marketingMANILA (Philippines)

Source: Psychology & Education: A Multidisciplinary Journal; 2024, Vol. 17 Issue 3, p216-228, 13p

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Academic Journal

Brand activism as a marketing strategy: an integrative framework and research agenda.

Authors : Pimentel, Pedro Chapaval; Bassi-Suter, Mariana; Didonet, Simone Regina

Subjects: MARKETING strategy; BRANDING (Marketing); LITERATURE reviews

Source: Journal of Brand Management; Mar2024, Vol. 31 Issue 2, p212-234, 23p

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Academic Journal

Communicating identity: how the symbolic meaning of goods creates different market types.

Authors : Chiesa, Carolina Dalla; Dekker, Erwin

Subjects: GROUP identity; MARKETING strategy; SOCIAL networks

Source: Review of Social Economy; Mar2024, Vol. 82 Issue 1, p76-97, 22p

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