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Periodical

MASTERING Video Content Marketing: Preparation, positioning and punch.

Authors : MCGOWAN, PATRICK

Subjects: *CONTENT marketing; VIDEOS; DIGITAL video

Source: Right of Way. Nov/Dec2023, Vol. 70 Issue 6, p8-9. 2p.

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Periodical

The Do's and Don'ts of ChatGPT: Used the right way, ChatGPT can assist HVACR contractors in content marketing.

Authors : BELLOLI, HANNAH

Subjects: *CONTENT marketing; *ARTIFICIAL intelligence; *BUSINESS enterprises

Source: Air Conditioning, Heating & Refrigeration News. 6/12/2023, Vol. 279 Issue 4, p10-11. 2p.

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Periodical

Content Is Crap, and Other Rules for Marketers.

Authors : SATELL, GREG

Subjects: *CONTENT marketing; *MARKETING strategy; *ADVERTISING campaigns

Source: Harvard Business Review. Winter2022 Special issue, p74-75. 2p. 1 Color Photograph.

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Conference

Education Full Text (H.W. Wilson)

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Periodical

Solvay and Hegen partner to bring the first baby bottle made with recycled content to the market.

Subjects: *CONTENT marketing; INFANTS; BOTTLESSOLVAY SA

Source: Popular Plastics & Packaging. Sep2023, Vol. 68 Issue 9, p38-39. 2p.

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Periodical

Creator Economy Expo fills void after Content Marketing World's exit.

Authors : STRINGER, JUDY (AUTHOR)

Subjects: *CONTENT marketing; *BUSINESS enterprises; *BUSINESSPEOPLE

Source: Crain's Cleveland Business. 5/1/2023, Vol. 44 Issue 17, p10-10. 1p.

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Academic Journal

Editorial.

Authors : Beckett, Simon¹

Subjects: *CORPORATE communications; *CONTENT marketing; *BRANDING (Marketing)

Source: Journal of Brand Strategy. Spring2024, Vol. 12 Issue 4, p324-325. 2p.

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Periodical

Red FM Bags 13 Awards At E4M Indian Content Marketing Awards.

Source: Business World. 2023.

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Academic Journal

The role of trustworthy and entertaining content marketing in e-Commerce: Unveiling the key strategies for engaging consumer.

Authors : GONÇALVES, INÊS; ROSINHA, ANTÓNIO

Subjects: CONTENT marketing; ELECTRONIC commerce; TRUST

Source: European Journal of Applied Business & Management; 2023, Vol. 9 Issue 4, p89-110, 22p

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Academic Journal

Agricola

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