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Periodical

WebMiles reserves $15 million to back inaugural campaign.

Authors : Beeler, Amanda

Subjects: *CUSTOMER loyalty programs; *MARKETINGSALT Lake City (Utah); UTAHWEBMILES.COM Corp. WEBMILES.COM Corp. WEBMILES.COM Corp. 087070046 ; MARITZ Travel Co. MARITZ Travel Co. MARITZ Travel Co. 023505725

Source: Advertising Age. 6/12/2000, Vol. 71 Issue 25, p52-60. 2p. 4 Color Photographs.

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Periodical

Retail lesson: Small programs best.

Authors : Frazier, Mya; Tenser, James; Despres, Tricia

Subjects: *CUSTOMER loyalty programs; *SPECIALTY stores; *RETAIL stores

Source: Advertising Age. 3/20/2006, Vol. 77 Issue 12, pS-2-S-3. 2p. 3 Color Photographs.

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Periodical

Pfizer introduces Viagra loyalty program.

Authors : Thomaselli, Rich; Sanders, Lisa

Subjects: *CUSTOMER loyalty programs; *RELATIONSHIP marketing; *TARGET marketingPFIZER Inc. 001326495 PFIZER Inc. PFIZER Inc. 001326495 001326495 PFIZER Inc. 001326495 PFE; GLAXOSMITHKLINE

Source: Advertising Age. 4/19/2004, Vol. 75 Issue 16, p3-59. 2p. 1 Color Photograph.

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Periodical

Rite Aid reaps rewards with seniors.

Authors : Zmuda, Natalie

Subjects: *CUSTOMER loyalty programs; OLDER peopleRITE Aid Corp. 014578892 RITE Aid Corp. RITE Aid Corp. 014578892 014578892 RITE Aid Corp. 014578892 RAD

Source: Advertising Age. 10/14/2013, Vol. 84 Issue 36, p10-10. 1p.

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Periodical

Forget rewards: Give your loyal consumers stock in the company.

Authors : LEARMONTH, MICHAEL

Subjects: LOYAL3 (Company); MARKETING consultants; SCHNEIDER, Barry

Source: Advertising Age. 2/13/2012, Vol. 83 Issue 7, p3-25. 2p.

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Periodical

Why the bad economy has been good for Target.

Authors : Zmuda, Natalie

Subjects: TARGET Corp.; MARKETING management; ADVERTISING agencies

Source: Advertising Age. 10/4/2010, Vol. 81 Issue 35, p1-21. 2p. 4 Color Photographs.

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Periodical

United sets hunt for $50M loyalty assignment.

Authors : DiPasquale, Cara B.; Goetzl, David

Subjects: ADVERTISING agencies; UNITED Airlines Inc.; CUSTOMER loyalty programs

Source: Advertising Age. 8/12/2002, Vol. 73 Issue 32, p1-22. 2p.

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Periodical

JetBlue's growth strategy: Low prices and high loyalty.

Authors : Goetzl, David; Chura, Hillary

Subjects: JETBLUE Airways Corp.; AIRLINE industry; FREQUENT flyer programs

Source: Advertising Age. 10/23/2000, Vol. 71 Issue 44, p4-90. 2p.

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Periodical

NBC wields new viewer club.

Authors : Ross, Chuck

Subjects: NATIONAL Broadcasting Co. Inc.; CUSTOMER clubs; CREDIT cardsUNITED States UNITED States UNITED States Report Available

Source: Advertising Age. 7/29/1996, Vol. 67 Issue 31, p1-23. 2p.

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Periodical

Stop & Shop polishes image with Top Banana customers.

Authors : Beeler, Amanda

Subjects: *CUSTOMER services; *CUSTOMER loyalty programs; *SUPERMARKETSUNITED States

Source: Advertising Age. 7/3/2000, Vol. 71 Issue 28, p11-11. 1/3p. 1 Color Photograph.

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