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CHAPTER 13: Small Business Marketing 101.

• Authors : Pakroo, Peri H.

Subjects: *NEW business enterprises; *MARKETING; *ECONOMIC competition

• Source: Small Business Start-Up Kit for California (9781413329476). Mar2022, p313-337. 25p.

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Membership in Customer Loyalty Programs, 2006-2012

• Source: Market Share Reporter. Jan 01, 2015

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Chapter 11: Infinity & Beyond.

• Authors : Beener, Stephanie

Subjects: *CORPORATE growth; *BUSINESS development; *CUSTOMER loyalty programsHOW to Open & Operate a Financially Successful Florist & Floral Business Both Online & Off (Book)BEENER, Stephanie

• Source: How to Open & Operate a Financially Successful Florist & Floral Business Both Online & Off. 2008, p210-225. 16p. 2 Black and White Photographs.

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Running a Customer Loyalty Program.

Subjects: *CUSTOMER loyalty programs; *CUSTOMER retention; *CONSUMER profiling

• Source: Bloomsbury Business Library - Actionlists & Checklists. 2007, p210-210. 1p.

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Running a Sales Force Incentive Campaign.

Subjects: *EMPLOYEE motivation; *SALES force management; *LABOR incentives

• Source: Bloomsbury Business Library - Actionlists & Checklists. 2007, p214-214. 1p.

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Getting the Best from Loyalty Programs on the Web.

Subjects: *CUSTOMER loyalty programs; *CUSTOMER satisfaction; *CUSTOMER services

• Source: Bloomsbury Business Library - Actionlists & Checklists. 2007, p126-126. 1p.

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CHAPTER 2: THE C-WORD.

• Authors : Thorne, Lynn

Subjects: *CUSTOMER services; *SALES force management; *CUSTOMER loyalty programsWORD-of-Mouth Advertising Online & Off: How to Spark Buzz, Excitement & Free Publicity for Your Business or Organization With Little or No Money (Book)THORNE, Lynn

• Source: Word Of Mouth Advertising Online & Off: How to Spark Buzz, Excitement & Free Publicity for Your Business or Organization With Little or No Money. 2008, p49-82. 34p.

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Planning Promotions.

Subjects: *SALES promotion; *ADVERTISING campaigns; *MARKETING strategy

• Source: Bloomsbury Business Library - Actionlists & Checklists. 2007, p187-187. 1p.

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IDEA 9: Customer bonding.

• Authors : Kourdi, Jeremy

Subjects: *CUSTOMER loyalty; *CUSTOMER loyalty programs; *CUSTOMER relations100 Great Business Ideas: From Leading Companies Around the World (Book)KOURDI, Jeremy

• Source: 101 Great Business Ideas. 2007, p22-23. 2p.

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CHAPTER 8. Getting the Word Out: Cost-Effective Marketing.

• Authors : Pakroo, Peri

Subjects: SMALL business marketing; WOMEN-owned business enterprises; NEW business enterprisesWOMEN'S Small Business Start-Up Kit: A Step-By-Step Legal Guide, The (Book)PAKROO, Peri

• Source: Women's Small Business Start-Up Kit (9781413311884); 2010, p251-292, 42p

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