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Periodical

Home Depot social-media strategy pays off.

Authors : ZMUDA, NATALIE

Subjects: *INTERNET marketing; *SOCIAL media; *USER-generated contentHOME Depot Inc. 072271711 HOME Depot Inc. HOME Depot Inc. 072271711 072271711 HOME Depot Inc. 072271711 HD

Source: Advertising Age. 9/19/2011, Vol. 82 Issue 33, pC-2-C-3. 2p.

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Periodical

Home Depot puts a new spin on the idea of 'sales rep'

Authors : ZMUDA, NATALIE

Subjects: *INTERNET marketing; *SOCIAL media; *CUSTOMER relationsHOME Depot Inc. 072271711 HOME Depot Inc. HOME Depot Inc. 072271711 072271711 HOME Depot Inc. 072271711 HD

Source: Advertising Age. 5/23/2011, Vol. 82 Issue 21, p2-20. 2p.

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Periodical

Offline vs. online, service is game of telephone.

Authors : Creamer, Matthew

Subjects: *INTERNET marketing; *CUSTOMER service management; *CUSTOMER relations

Source: Advertising Age. 10/11/2010, Vol. 81 Issue 36, p46-46. 1p. 2 Color Photographs.

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Periodical

How do I make the conversation about me?

Authors : Slutsky, Irina

Subjects: *CUSTOMER relations; *INTERNET marketing; *PERMISSION marketing

Source: Advertising Age. 9/27/2010, Vol. 81 Issue 34, p57-57. 1/2p. 1 Color Photograph.

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Periodical

WHY YOU SHOULD BE PUTTING ON THE RITZ.

Authors : Bush, Michael

Subjects: *HOTEL management; *CUSTOMER service management; *CUSTOMER relationsRITZ-Carlton Hotel Co. LLC

Source: Advertising Age. 6/21/2010, Vol. 81 Issue 25, p1-28. 2p.

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Periodical

Variable pricing is ultimate brand-destruction machine.

Authors : Ries, Al¹

Subjects: *PRICING; *MARKETING strategy; *CUSTOMER relations

Source: Advertising Age. 6/8/2009, Vol. 80 Issue 21, p11-11. 1/2p.

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Periodical

KROGER.

Authors : Neff, Jack

Subjects: *CUSTOMER relations; *RETAIL stores; *SUPERMARKETSKROGER Co. 006999528 KROGER Co. KROGER Co. 006999528 006999528 KROGER Co. 006999528 KR

Source: Advertising Age. 11/17/2008, Vol. 79 Issue 43, pS-10-S-10. 1/5p.

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Periodical

CMOs MUST BRING CUSTOMER FOCUS BACK TO DIGITAL GOALS.

Authors : Murray, Peter Noel

Subjects: *CHIEF marketing officers; *WEB development; *MARKETING strategy

Source: Advertising Age. 12/3/2007, Vol. 78 Issue 48, p19-19. 4/5p.

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Periodical

Old model broken? Tips for marketers trying to change.

Authors : Bloom, Jonah

Subjects: *MARKETING; *CUSTOMER relations; *PUBLIC relations

Source: Advertising Age. 10/25/2004, Vol. 75 Issue 43, p24-24. 1/2p. 1 Color Photograph.

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Periodical

Learning to sing second-time blues.

Authors : Bone, Barry

Subjects: MANAGEMENT; CUSTOMER services; BUSINESS

Source: Advertising Age. 11/19/1990, Vol. 61 Issue 48, p30. 2p.

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