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Creative; Here are some of the campaigns that truly stood out in the last five years for their design, innovative use of media and strong results.

• Authors : Maddox, Kate

• Source: BtoB. 2005, Vol. 90, Issue 7, pages. 37

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new campaigns.

• Source: BtoB. 2005, Vol. 90, Issue 2, pages. 12

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Goat or Gloat; A quick comparison of recent work by competing advertisers.

• Source: BtoB. 2005, Vol. 90, Issue 2, pages. 50

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Television Honorable Mention: IBM Corp.

• Source: BtoB. 2003, Vol. 88, Issue 14, pages. 24

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Quick Hits; Hewlett-Packard consolidates roster of interactive agencies.

• Source: BtoB. 2003, Vol. 88, Issue 1, pages. 6

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Cut to the Chase: Television.

• Source: BtoB. 2002, Vol. 87, Issue 13, pages. 30

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Marketing to small business heats up; With more than $75 billion spent on technology annually, the SMB market is attracting big advertising dollars.

• Source: BtoB. 2004, Vol. 89, Issue 6, pages. 3

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