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Lanchester duopoly model revisited: Advertising competition under time inconsistent preferences.

• Authors : Lu, Lijue (AUTHOR); Navas, Jorge (AUTHOR)

Subjects: DISCOUNT prices; DUOPOLIES; TIME perspective

• Source: Journal of the Operational Research Society. Feb2022, Vol. 73 Issue 2, p244-260. 17p.

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Gifts that keep on giving…ad dollars.

• Authors : Strupp, Joe

Subjects: *GIFTS; *DISCOUNT prices; *ADVERTISINGWOOD, Chris

• Source: Editor & Publisher. Aug2008, Vol. 141 Issue 8, p9-10. 2p. 1 Color Photograph.

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Costly Price Discounts and Costless Advertising Appeal for Consumer Purchases of Embarrassing Products: A Field Experiment.

• Authors : Yiping Song¹ ; Guiyang Xiong²; Xueming Luo³

Subjects: *ADVERTISING; *DISCOUNT prices; *PRODUCT costing

• Source: AMA Winter Academic Conference Proceedings. 2017, Vol. 28, pE-25-E-26. 2p.

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Part A: Advertising, Promotion, and Marketing Communications: Price Promotions and Discounts: Role of Sale Rationale in Price Promotion.

• Authors : Jha, Subhash¹ ; Krishnan, Balaji C.¹

Subjects: *ADVERTISING; *DISCOUNT prices

• Source: AMA Summer Academic Conference Proceedings. 2017, Vol. 28, pA-11-A-12. 2p.

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Clearance vs. sale: promotion keywords and their implications for retailers and public policy.

• Authors : Gillespie, Brian; Manning, Kenneth C.; Ferrell, O.C.

Subjects: SPECIAL sales; ADVERTISING; GOVERNMENT policyUNITED States

• Source: Journal of Marketing Theory & Practice; Fall2023, Vol. 31 Issue 4, p403-415, 13p, 1 Diagram, 1 Graph

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Incentives Push Up July Auto Sales.

Subjects: *AUTOMOBILE industry; *DISCOUNT prices; *ADVERTISING

• Source: Adweek Eastern Edition. 8/11/2003, Vol. 44 Issue 32, p20. 1/3p. 1 Color Photograph.

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Carnival to set tight new limits on discounting.

• Authors : Jainchill, Johanna

Subjects: *DISCOUNT prices; *ADVERTISING; *TOURISMUNITED StatesCARNIVAL Cruise Lines

• Source: Travel Weekly. 7/5/2010, Vol. 69 Issue 27, p1-31. 2p. 1 Color Photograph.

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Unintended effects of incentivizing consumers to recommend a favorite brand.

• Authors : Anghelcev, George¹ (AUTHOR)

Subjects: *DISCOUNT prices; *CUSTOMER services; *BRANDING (Marketing)UNITED States

• Source: Journal of Marketing Communications. Jun2015, Vol. 21 Issue 3, p210-223. 14p.

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Consignment contracts with cooperative programs and price discount mechanisms in a dynamic supply chain.

• Authors : Buratto, Alessandra¹ (AUTHOR); Cesaretto, Rudy¹ (AUTHOR); De Giovanni, Pietro^1,2 (AUTHOR)

Subjects: *DISCOUNT prices; *ADVERTISING; *SUPPLY chains

• Source: International Journal of Production Economics. Dec2019, Vol. 218, p72-82. 11p.

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Retailer Stackelberg game in a supply chain with pricing and service decisions and simple price discount contract.

• Authors : Sadjadi, Seyed Jafar¹; Asadi, Hashem² ; Sadeghian, Ramin²

Subjects: *DISCOUNT prices; *SUPPLY chains; *RETAIL industry

• Source: PLoS ONE. 4/12/2018, Vol. 13 Issue 4, p1-24. 24p.

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