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Academic Journal

Feminist Literary Criticism and the Deconstruction of Ads: A Postmodern View of Advertising and Consumer Responses.

Authors : Stern, Barbara B.¹

Subjects: *ADVERTISING; *CONSUMER attitudes; *CONSUMER research

Source: Journal of Consumer Research. Mar93, Vol. 19 Issue 4, p556-566. 11p. 1 Diagram.

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Academic Journal

Female Gender Representation in Selected South African Magazines

Authors : Shabangu, Nonkululeko N. (ORCID 0000-0002-1879-4377); Rossouw, Sandra (ORCID 0000-0003-1828-7372); Smith, Cornelia G. (ORCID 0000-0001-5313-6567)

Subjects: Foreign Countries; Periodicals; FemalesSouth Africa

Source: Reading & Writing: Journal of the Literacy Association of South Africa. 2022 13(1).9

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Academic Journal

Literary Criticism in Advertising and Consumer Research: Revisiting Barbara Stern.

Authors : Fowler, Aubrey; Das, Arindam; Fowler, Jie Gao

Subjects: LITERARY criticism; CONSUMER research; ENGLISH literature

Source: Journal of Advertising; Jun/Jul2022, Vol. 51 Issue 3, p336-351, 16p, 1 Diagram, 5 Charts

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Academic Journal

Brand Blunders and Race in Advertising: Issues, Implications, and Potential Actions from a Macromarketing Perspective.

Authors : Yoon, Hyunsun; Kelly, Aidan J.

Subjects: RACE; ADVOCACY advertising; CONSUMER behavior

Source: Journal of Macromarketing; Sep2023, Vol. 43 Issue 3, p403-417, 15p

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Academic Journal

Problematizing the Postfeminist Gaze: A Critical Exploration of Young Women's Readings of Gendered Power Relations in Advertising.

Authors : Rome, Alexandra Serra; O'Donohoe, Stephanie; Dunnett, Susan

Subjects: YOUNG women; AMERICAN women; GAZE

Source: Journal of Macromarketing; Dec2020, Vol. 40 Issue 4, p546-562, 17p

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Academic Journal

Brand Texts and Meaning in Post-Digital Consumer Culture.

Authors : Hackley, Chris; Hackley, Rungpaka Amy

Subjects: DIGITAL technology; SOCIAL media; PARATEXT

Source: Art + Media: Journal of Art & Media Studies; Sep2020, Issue 22, p147-168, 22p

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Academic Journal

Uddering the other: Androcentrism, ecofeminism, and the dark side of anthropomorphic marketing.

Authors : Stevens, Lorna; Kearney, Matthew; Maclaran, Pauline

Subjects: ANIMALS in advertising; COWS; ANTHROPOMORPHISM

Source: Journal of Marketing Management; Jan2013, Vol. 29 Issue 1-2, p158-174, 17p

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Academic Journal

Advertising at the threshold: Paratextual promotion in the era of media convergence.

Authors : Hackley, Chris; Hackley, Amy Rungpaka

Subjects: ADVERTISING campaigns; PRODUCT placement; MASS media

Source: Marketing Theory; Jun2019, Vol. 19 Issue 2, p195-215, 21p

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Academic Journal

The Gay Family in the Ad: Consumer Responses to Non-traditional Families in Marketing Communications.

Authors : Borgerson, Janet; Schroeder, Jonathan; Blomberg, Britta

Subjects: ADVERTISING; SAME-sex parents; CONSUMER attitudes

Source: Journal of Marketing Management; Nov2006, Vol. 22 Issue 9-10, p955-978, 24p

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Academic Journal

PROGRESSIVE YET TRADITIONAL.

Authors : Koernig, Stephen K.; Granitz, Neil

Subjects: ELECTRONIC commerce; TECHNOLOGY & women; GENDER stereotypes

Source: Journal of Advertising; Summer2006, Vol. 35 Issue 2, p81-98, 18p, 10 Charts

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