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sharpening the focus.

• Authors : Wasserman, Todd

Subjects: *FOCUS groups; *MARKETING; *CONSUMERS

• Source: Brandweek. 11/3/2003, Vol. 44 Issue 40, p28. 4p. 3 Color Photographs.

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GAME PLAN.

• Authors : Smith, Stephanie D.

Subjects: PERIODICALS; ADVERTISERS; FOCUS groups

• Source: Brandweek. 3/6/2006, Vol. 47 Issue 10, p20-22. 3p. 2 Color Photographs.

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Consider the Alternatives to Focus Groups.

• Authors : Lahey, Gary

Subjects: MARKETING; INDUSTRIAL management; FOCUS groups

• Source: Brandweek. 07/19/99, Vol. 40 Issue 29, p24. 2p.

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Sharpening the focus: marketers are eager to observe consumers where they live, shop and travel. But can the growing discipline of ethnography overcome the pitfalls of focus groups?

• Authors : Wasserman, Todd

• Source: Brandweek. 2003, Vol. 44, Issue 40, pages. 4

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LAURA SHANAHAN designated shopper.

• Authors : Hardin, Patrick

• Source: Brandweek. 2001, Vol. 42, Issue 19, pages. 64

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Abuse of focus groups can haunt.

• Authors : Schoenwald, Marvin

Subjects: *FOCUS groups; *MARKETING research

• Source: Brandweek. 05/18/98, Vol. 39 Issue 20, p24. 1p. 1 Black and White Photograph.

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NO STEINEN WHININ'--SHINER'S FLYIN'.

• Authors : KHERMOUCH, GERRY

• Source: Brandweek. 2000, Vol. 41, Issue 13, pages. 45

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Not so great taste, less fulfilling.

Subjects: *FOCUS groups; DATING (Social customs)

• Source: Brandweek. 04/27/98, Vol. 39 Issue 17, p16. 1/9p.

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Designated shoppers.

• Authors : Shanahan, Laura

Subjects: *FOCUS groups; *CONSUMER preferences research

• Source: Brandweek. 03/16/98, Vol. 39 Issue 11, p46. 1p.

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One-way mirrors can lead to blurred vision.

• Authors : Kalisher, Jesse

Subjects: *FOCUS groups; *MARKETING management

• Source: Brandweek. 11/25/96, Vol. 37 Issue 45, p14. 1p. 1 Black and White Photograph.

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