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Executive Insights: Real Differences Between Local and International Brands: Strategic Implications for International Marketers.

• Authors : Schuiling, Isabelle; Kapferer, Jean-Noël

Subjects: INTERNATIONAL markets; BRAND name products; GLOBALIZATIONUNITED Kingdom; GERMANY; FRANCEYOUNG & Rubicam Inc.

• Source: Journal of International Marketing; 2004, Vol. 12 Issue 4, p97-112, 16p, 4 Charts

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Innocents abroad.

Subjects: SLOGANS; BUSINESS enterprises; BRAND name productsITALY; FRANCECOLGATE-Palmolive Co.

• Source: Marketing Research; Spring2003, Vol. 15 Issue 1, p5-5, 1/4p

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European union.

Subjects: INTERNET users -- Research; DEVELOPED countriesUNITED Kingdom; FRANCE; GERMANY

• Source: Marketing Management; Jan/Feb2008, Vol. 17 Issue 1, p6-6, 1/4p

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Media fragmentation.

Subjects: NEWSPAPER reading; SURVEYS; MARKET penetrationUNITED Kingdom; UNITED States; GERMANYHARRIS Interactive Inc.

• Source: Marketing Management; Jul/Aug2007, Vol. 16 Issue 4, p7-7, 1/4p, 1 Illustration

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Union busters.

Subjects: PUBLIC opinion polls; QUALITY of lifeUNITED Kingdom; FRANCE; ITALYEUROPEAN Union; HARRIS Interactive Inc....

• Source: Marketing News; 5/15/2007, Vol. 41 Issue 9, p3-3, 1/5p, 1 Color Photograph, 1 Chart

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Customer not king, but thief.

Subjects: SURVEYS; RETAIL industry; BREAKAGE, shrinkage, etc. (Commerce)UNITED Kingdom; NORWAY; GREECE

• Source: Marketing News; 12/9/2002, Vol. 36 Issue 25, p4-4, 1/4p, 1 Illustration

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