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Executive Insights: Real Differences Between Local and International Brands: Strategic Implications for International Marketers.

• Authors : Schuiling, Isabelle; Kapferer, Jean-Noël

Subjects: INTERNATIONAL markets; BRAND name products; GLOBALIZATIONUNITED Kingdom; GERMANY; FRANCEYOUNG & Rubicam Inc.

• Source: Journal of International Marketing; 2004, Vol. 12 Issue 4, p97-112, 16p, 4 Charts

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Shall We Dance? Recreational Dance, Well-Being and Productivity Performance During COVID-19: A Three-Country Study.

• Authors : Vecchi, Michela; Elf, Patrick; Ueno, Akiko

Subjects: INTRINSIC motivation; SUBJECTIVE well-being (Psychology); DANCE therapyITALY; BRAZIL

• Source: Journal of International Marketing; Jun2022, Vol. 30 Issue 2, p56-72, 17p, 2 Diagrams, 3 Charts

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Marketing in Italy Today.

• Authors : Carson, David

Subjects: ECONOMIC development research; MARKETING education; CONSUMER goodsITALY

• Source: Journal of Marketing; Jan1966, Vol. 30 Issue 1, p10-16, 7p, 1 Black and White Photograph, 1 Chart

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10. Foreign Marketing.

• Authors : Schutte, Thomas F.; Worcester, Robert M.; Arnay, Oscar P.

Subjects: COMPARATIVE studies; MARKETS; SELF-service (Economics)JAPAN; ITALY; UNITED States

• Source: Journal of Marketing; Jul1964, Vol. 28 Issue 3, p100-103, 4p

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Innocents abroad.

Subjects: SLOGANS; BUSINESS enterprises; BRAND name productsITALY; FRANCECOLGATE-Palmolive Co.

• Source: Marketing Research; Spring2003, Vol. 15 Issue 1, p5-5, 1/4p

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European union.

Subjects: RESEARCH on Internet users; DEVELOPED countriesUNITED Kingdom; FRANCE; GERMANY

• Source: Marketing Management; Jan/Feb2008, Vol. 17 Issue 1, p6-6, 1/4p

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Media fragmentation.

Subjects: NEWSPAPER reading; SURVEYS; MARKET penetrationUNITED Kingdom; UNITED States; GERMANYHARRIS Interactive Inc.

• Source: Marketing Management; Jul/Aug2007, Vol. 16 Issue 4, p7-7, 1/4p, 1 Illustration

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Union busters.

Subjects: PUBLIC opinion polls; QUALITY of lifeUNITED Kingdom; FRANCE; ITALYEUROPEAN Union; HARRIS Interactive Inc....

• Source: Marketing News; 5/15/2007, Vol. 41 Issue 9, p3-3, 1/5p, 1 Color Photograph, 1 Chart

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Customer not king, but thief.

Subjects: SURVEYS; RETAIL industry; BREAKAGE, shrinkage, etc. (Commerce)UNITED Kingdom; NORWAY; GREECE

• Source: Marketing News; 12/9/2002, Vol. 36 Issue 25, p4-4, 1/4p, 1 Illustration

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Discerning Europeans' tastes can pay off.

• Authors : Stewart-Allen, Allyson L.

Subjects: ALCOHOL drinking; CONSUMER behavior; MALT liquorsITALY; UNITED States; GERMANY

• Source: Marketing News; 9/16/2002, Vol. 36 Issue 19, p9-9, 1/2p

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