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Executive Insights: Real Differences Between Local and International Brands: Strategic Implications for International Marketers.

• Authors : Schuiling, Isabelle; Kapferer, Jean-Noël

Subjects: INTERNATIONAL markets; BRAND name products; GLOBALIZATIONUNITED Kingdom; GERMANY; FRANCEYOUNG & Rubicam Inc.

• Source: Journal of International Marketing; 2004, Vol. 12 Issue 4, p97-112, 16p, 4 Charts

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European union.

Subjects: *RESEARCH; *TECHNOLOGY; *COMPUTER networksUNITED Kingdom; FRANCE; GERMANY

• Source: Marketing Management. Jan/Feb2008, Vol. 17 Issue 1, p6-6. 1/4p.

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Media fragmentation.

Subjects: *MARKET penetration; NEWSPAPER reading; SURVEYSUNITED Kingdom; UNITED States; GERMANYHARRIS Interactive Inc.

• Source: Marketing Management. Jul/Aug2007, Vol. 16 Issue 4, p7-7. 1/4p. 1 Illustration.

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Union busters.

Subjects: *PUBLIC opinion polls; QUALITY of lifeUNITED Kingdom; FRANCE; ITALYEUROPEAN Union ; HARRIS Interactive Inc....

• Source: Marketing News. 5/15/2007, Vol. 41 Issue 9, p3-3. 1/5p. 1 Color Photograph, 1 Chart.

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Innocents abroad.

Subjects: *SLOGANS; *BUSINESS enterprises; *BRAND name productsITALY; FRANCECOLGATE-Palmolive Co. 037285165 COLGATE-Palmolive Co. COLGATE-Palmolive Co. 037285165 037285165 COLGATE-Palmolive Co. 037285165 CL

• Source: Marketing Research. Spring2003, Vol. 15 Issue 1, p5-5. 1/4p.

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Customer not king, but thief.

Subjects: *RETAIL industry; *BREAKAGE, shrinkage, etc. (Commerce); SURVEYSUNITED Kingdom; NORWAY; GREECE

• Source: Marketing News. 12/9/2002, Vol. 36 Issue 25, p4-4. 1/4p. 1 Illustration.

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Food researchers find international tastes changing.

• Source: Marketing News. 1986, Vol. v20, Issue n18, pages. 1

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