Search Results

User‐generated content and micro‐celebrity posts encourage Generation Z consumers to search social media for online purchase: A study on Dhaka City, Bangladesh.

• Authors : Shetu, Sabakun Naher¹ (AUTHOR)

Subjects: *Social media; User-generated content; Generation Z consumersDhaka (Bangladesh); Bangladesh

• Source: Electronic Journal of Information Systems in Developing Countries. Mar2024, Vol. 90 Issue 2, p1-15. 15p.

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Issue Information.

Subjects: *IMPULSE buying; GENERATION Z consumers; POLITICAL affiliation

• Source: Psychology & Marketing. Oct2023, Vol. 40 Issue 10, p1895-1897. 3p. 1 Color Photograph.

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Education Full Text (H.W. Wilson)

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Order effect of multi‐touchpoints on Generation Z consumers.

• Authors : Fu, Xiaorong¹ (AUTHOR); Ren, Xiangming¹ (AUTHOR)

Subjects: *CONSUMER attitudes; *CUSTOMER experience; *USER-generated content

• Source: International Journal of Consumer Studies. Jul2023, Vol. 47 Issue 4, p1516-1532. 17p. 1 Diagram, 7 Charts, 3 Graphs.

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Understand What Gen Z Wants.

Subjects: *CAREER development; *INFORMATION sharing; *LABOR supply

• Source: Membership Management Report. Jan2024, Vol. 20 Issue 1, p3-3. 1p.

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Generation Z's perceptions of a good life beyond consumerism: Insights from the United States and Finland.

• Authors : Grénman, Miia¹ (AUTHOR) ; Hakala, Ulla² (AUTHOR); Mueller, Barbara³ (AUTHOR)

Subjects: *COVID-19 pandemic; *CONSUMERISM; *LABOR productivityFINLAND; UNITED States

• Source: International Journal of Consumer Studies. Jan2024, Vol. 48 Issue 1, p1-16. 16p.

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Generation Z's psychology and new‐age technologies: Implications for future research.

• Authors : Ameen, Nisreen¹ (AUTHOR) ; Hosany, Sameer¹ (AUTHOR); Taheri, Babak^2,3 (AUTHOR)

Subjects: *CONSUMER psychology; *ATTITUDES toward technology; *DIGITAL natives

• Source: Psychology & Marketing. Oct2023, Vol. 40 Issue 10, p2029-2040. 12p. 1 Diagram, 1 Chart.

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Exploring the perceptions and motivations of Gen Z and Millennials toward sustainable clothing.

• Authors : Manley, Amy¹ (AUTHOR); Seock, Yoo‐Kyoung¹ (AUTHOR) ; Shin, Jeongah¹ (AUTHOR)

Subjects: *SUSTAINABLE consumption; SUSTAINABLE fashion; GENERATION Z consumers

• Source: Family & Consumer Sciences Research Journal. Jun2023, Vol. 51 Issue 4, p313-327. 15p.

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Resolving the complexity in Gen Z's envy occurrence: A cross‐cultural perspective.

• Authors : Colmekcioglu, Nazan¹ (AUTHOR) ; Dedeoglu, Bekir Bora² (AUTHOR); Okumus, Fevzi³ (AUTHOR)

Subjects: *CONSUMER attitudes; GENERATION Z consumers; ENVYMEXICO; UNITED States

• Source: Psychology & Marketing. Jan2023, Vol. 40 Issue 1, p48-72. 25p. 1 Diagram, 11 Charts.

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Influencer marketing: When and why gen Z consumers avoid influencers and endorsed brands.

• Authors : Pradhan, Debasis¹ (AUTHOR); Kuanr, Abhisek² (AUTHOR) ; Anupurba Pahi, Sampa¹ (AUTHOR)

Subjects: *INFLUENCER marketing; *MARKETING; *SOCIAL media in marketing

• Source: Psychology & Marketing. Jan2023, Vol. 40 Issue 1, p27-47. 21p. 2 Diagrams, 4 Charts, 6 Graphs.

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