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Social Media Addiction in Generation Z Consumers : Implications for Business and Marketing

• Authors : Teresa Berenice Treviño Benavides; Ana Teresa Alcorta Castro; Sofia Alejandra Garza Marichalar

Subjects: Generation Z; Social responsibility of business; Social media addictionBUSINESS & ECONOMICS / Consumer Behavior; MEDICAL / Public Health; SOCIAL SCIENCE / Media Studies

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The Impact of Instagram Micro-Influencers on the Buying Decision of Generation Z Towards Fitness Products

Subjects: Exercise--Equipment and supplies--Psychological aspects; Internet personalities; Consumer behaviorBUSINESS & ECONOMICS / Marketing / General

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C+R Research, Inc.

• Authors : O'Neal, Michael J

• Source: International Directory of Company Histories. 2023, p91-94.

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Big Data and Digital Marketing in the Sharing Economy

• Authors : Waite, Kathryn; Perez-Vega, Rodrigo

• Source: The Sharing Economy and the Tourism Industry : Perspectives, Opportunities and Challenges. 2022, p159-179.

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Multiculturalism, Materialism, and Young Consumer Misbehaviour in Developing Countries

• Authors : Shambare, Richard; Gogodo, Joyleen; Rukuni, Tarisai Fritz

• Source: Critical Perspectives on Diversity, Equity, and Inclusion in Marketing. 2022, p196-207.

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Digital Transformation for Fashion and Luxury Brands : Theory and Practice

• Authors : Wilson Ozuem; Silvia Ranfagni; Michelle Willis

Subjects: Telemarketing; Internet marketing; MarketingBUSINESS & ECONOMICS / E-Commerce / Digital Marketing; BUSINESS & ECONOMICS / Marketing / General; BUSINESS & ECONOMICS / Industries / General

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AI: Game On : How to Decide Who or What Decides

• Authors : Tim Trumper

Subjects: SCIENCE / General; BUSINESS & ECONOMICS / General

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Fashion, Disability, and Co-design : A Human-Centered Design Approach

• Authors : Grace Jun

Subjects: DESIGN / Fashion & Accessories

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Proceedings of the 3rd International Conference on Reinventing Business Practices, Start-ups and Sustainability (ICRBSS 2023)

• Authors : Meena Rani Nimmagadda; Catherine S.; Praseeda Challapalli

Subjects: Business; Management scienceBUSINESS & ECONOMICS / Management Science

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Consumer Behaviour and Digital Transformation

• Authors : Ayantunji Gbadamosi

Subjects: HF5415.32BUSINESS & ECONOMICS / Consumer Behavior; BUSINESS & ECONOMICS / General; BUSINESS & ECONOMICS / Marketing / General

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