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Language : english Publication : advertising age Subject : economics Filter by : Subject

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Periodical

Can YouTube rake in Google-size revenue?

Authors : Learmonth, Michael

Subjects: YOUTUBE LLC; GOOGLE Inc.; INTERNET industry

Source: Advertising Age. 2/1/2010, Vol. 81 Issue 5, p1-19. 2p.

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Periodical

Media giants want to top Google results.

Authors : Ives, Nat

Subjects: MASS media; GOOGLE Inc.; SEARCH algorithms

Source: Advertising Age. 3/23/2009, Vol. 80 Issue 10, p3-27. 2p.

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Periodical

What recession? Online giants rake in ad bucks.

Authors : Klaassen, Abbey

Subjects: ELECTRONIC commerce; INTERNET advertising; GOOGLE Inc.

Source: Advertising Age. 4/28/2008, Vol. 79 Issue 17, p1-141. 2p. 2 Color Photographs.

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Periodical

Mehdi's argument: You need Micro-hoo.

Authors : Klaassen, Abbey

Subjects: MEHDI, Yusuf; MERGERS & acquisitions; MANAGEMENT

Source: Advertising Age. 2/11/2008, Vol. 79 Issue 6, p3-24. 2p.

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Periodical

Measuring the web just got more complex.

Authors : Klaassen, Abbey

Subjects: WEB portals; RESEARCH on Internet users; NIELSEN Media Research Inc.

Source: Advertising Age. 7/16/2007, Vol. 78 Issue 28, p3-33. 2p.

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Periodical

Economics 101: Web giants rule 'democratized' medium.

Authors : Klaassen, Abbey

Subjects: INTERNET advertising; ADVERTISING revenue; MARKETSPACE (Company)

Source: Advertising Age. 4/9/2007, Vol. 78 Issue 15, p1-45. 2p.

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Periodical

Who doesn't want a piece of Big Game ad action?

Authors : STEINBERG, BRIAN; DELO, COTTON; PATEL, KUNUR

Subjects: INTERNET advertising; SUPER Bowl (Football game); SOCIAL media & economics

Source: Advertising Age. 1/30/2012, Vol. 83 Issue 5, p2-18. 2p.

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Periodical

What the Google antitrust probe means for advertisers, agencies.

Authors : LEE, EDMUND

Subjects: GOOGLE Inc.; ANTITRUST investigations; ANTITRUST lawUNITED States

Source: Advertising Age. 6/27/2011, Vol. 82 Issue 26, p4-22. 2p.

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Periodical

GOOGLE, YAHOO NEED TO SOLVE THE AD EQUATION ON MOBILE.

Authors : Learmonth, Michael

Subjects: GOOGLE Inc.; CORPORATE finance; YAHOO! Inc.

Source: Advertising Age. 7/22/2013, Vol. 84 Issue 27, p8-8. 1p.

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Periodical

Election embeds: Facebook, Google got cozy with campaigns.

Authors : Kaye, Kate

Subjects: UNITED States presidential election, 2012; POLITICAL advertising; POLITICAL campaignsUNITED States

Source: Advertising Age. 12/10/2012, Vol. 83 Issue 44, p11-11. 1p.

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