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Charge account.

• Authors : WARREN, CHRIS

Subjects: *HISPANIC American consumers; *ASIAN American consumers; *BANK accountsUNITED StatesFRITZ, Dianna

• Source: Forbes. 3/18/2002 Supplement, p22-25. 4p.

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Music event marketing can prove the best catalyst.

• Authors : Fitzgerald, Kate

Subjects: *HISPANIC American consumers; AFRICAN American consumers; MARKETING & societyUNITED States

• Source: Advertising Age. 11/17/1997, Vol. 68 Issue 46, ps10-s12. 2p. 2 Color Photographs.

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Education Full Text (H.W. Wilson)

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The Hispanic Target: An Overview of the Major Markets.

• Authors : Menendez, Teresa¹; Yow, John²

Subjects: *HISPANIC American consumers; *MARKETS; *CONSUMERSUNITED States

• Source: Marketing Research. Jun89, Vol. 1 Issue 2, p11-15. 5p.

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Perceived 'Hispanicness' versus 'Americanness'

• Authors : Cong Li¹ (AUTHOR) ; Wan-Hsiu Sunny Tsai² (AUTHOR); Soruco, Gonzalo² (AUTHOR)

Subjects: *HISPANIC American consumers; *BRAND image; *BRAND identification

• Source: International Journal of Advertising. 2013, Vol. 32 Issue 3, p443-465. 23p. 1 Black and White Photograph, 7 Charts.

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Mass-market agencies seem to have long learning curves.

• Authors : Imada, Bill¹

Subjects: *ADVERTISING agencies; *HISPANIC American consumers; *ASIAN American consumersUNITED States

• Source: Advertising Age. 10/22/2007, Vol. 78 Issue 42, p20-20. 2/5p. 1 Color Photograph.

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To Succeed in the Hispanic Market: Go into their Community, Build their Trust.

• Authors : Albro, Walt

Subjects: *HISPANIC American consumers; NEIGHBORHOODS; IMMIGRANTSMOELLER, Jorge G.

• Source: ABA Bank Marketing. Dec2007, Vol. 39 Issue 10, p26-26. 1p.

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Multicultural marketing helps Toyota make inroads.

• Authors : Bond Jr., Vince

Subjects: *AUTOMOBILE marketing; *MULTICULTURALISM in advertising; *MULTICULTURALISMUNITED StatesTOYOTA Motor Corp. TOYOTA Motor Corp. TOYOTA Motor Corp. TM

• Source: Automotive News. 12/11/2017, Vol. 92 Issue 6807, p0038-0038. 1p.

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NP Digital Bolsters Multicultural Marketing Solutions with Hispanic Marketing Approach and Team.

• Source: GlobeNewswire. 2023.

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Estimating the value of the US Hispanic shopper: An In-Culture™ analysis.

• Authors : VALDÉS, M. ISABEL^1,2,3,4,5; BENIFLAH, JAKE⁶; QUINTANA, MARIE⁷

Subjects: *HISPANIC American consumers; *CONSUMER behavior; *MARKETING strategyNATIONAL Grocers Association (Organization) NATIONAL Grocers Association (Organization) NATIONAL Grocers Association (Organization) 038989190

• Source: Journal of Brand Strategy. Autumn2014, Vol. 3 Issue 3, p245-260. 16p.

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