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Spanning the Pacific.

• Authors : McCrea, Bridget

Subjects: DIRECT marketing; MARKETING; INTEGRATED marketingUNITED StatesJOVANI, Yoram

• Source: Response; Nov2004, Vol. 13 Issue 2, p44-50, 6p

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'It's the Same Old Story, Same Old Song and Dance ...'

Subjects: DIRECT marketing; INTEGRATED marketing; RESPONSE rates

• Source: Response; Sep2004, Vol. 12 Issue 12, p30-32, 2p

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Still Swimming But Heading for Another Part of the Pool.

• Authors : Haire, Thomas

Subjects: PERIODICAL editors; DIRECT marketing; MARKETING

• Source: Response; May2004, Vol. 12 Issue 8, p48-48, 1p, 1 Color Photograph

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Taking a Direct Response Product From TV to Print: To Transition or Not, That Is the Question.

• Authors : Morello, Marianna

Subjects: DIRECT marketing; INTEGRATED marketing; PRINT advertising

• Source: Response; May2004, Vol. 12 Issue 8, p35-35, 2/3p, 1 Black and White Photograph

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