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Academic Journal

Revising the basic principles of integrated marketing communications during a health-related crisis: the case of Croatian tourism and hospitality industry.

Subjects: PERCEIVED quality; INTEGRATED marketing; INTERNATIONAL tourismCROATIA

  • Source: Corporate Communications: An International Journal; 2024, Vol. 29 Issue 2, p257-278, 22p

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Academic Journal

The power of synergy to reinvent IMC education.

Subjects: INTEGRATED marketing; CUSTOMER experience; CONSUMERS

  • Source: Journal of Marketing Communications; Mar2024, Vol. 30 Issue 2, p188-200, 13p

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Conference

Digital marketing methods: Iraqi architectural firms as a case study.

Subjects: ARCHITECTURAL firms; INTERNET marketing; INTEGRATED marketingIRAQ

  • Source: AIP Conference Proceedings; 2023, Vol. 2977 Issue 1, p1-21, 21p

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Academic Journal

Coordination of Communication Budget with Marketing Objectives in the Banking Sector.

Subjects: BANKING industry; COMMUNICATION in marketing; MARKETINGROMANIA

  • Source: Valahian Journal of Economic Studies; Dec2023, Vol. 14 Issue 2, p73-86, 14p

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Academic Journal

CUSTOMER-ORIENTED SALES PROMOTION AS AN IMPORTANT TOOL OF INTEGRATED MARKETING COMMUNICATIONS (On the Example of Chain Grocery Stores Operating in Gori).

Subjects: SALES promotion; INTEGRATED marketing; CONSUMER behavior

  • Source: Black Sea / Karadeniz; Winter2023, Issue 60, p85-93, 9p

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Academic Journal

DESIGNING PROMOTIONAL MEDIA FOR NASI JAMBLANG IBAD OTOY.

Subjects: BUSINESS enterprises; DIGITAL technology; INTEGRATED marketingINDONESIA

  • Source: Eduvest: Journal Of Universal Studies; Oct2023, Vol. 3 Issue 10, p1754-1761, 8p

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Academic Journal

Effect of Integrated Marketing Communication on Marketing Performance: The Difference between Chain Hotels and Independent Hotels in Vietnam.

Subjects: COMMUNICATION in marketing; INTEGRATED marketing; HOTEL chainsVIETNAM; HANOI (Vietnam)

  • Source: International Journal of Hospitality & Tourism Systems; 2023, Vol. 16 Issue 3, p40-52, 13p

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Academic Journal

DESIGNING PROMOTIONAL MEDIA FOR NASI JAMBLANG IBAD OTOY.

Subjects: BUSINESS enterprises; DIGITAL technology; INTEGRATED marketingINDONESIA

  • Source: Eduvest: Journal Of Universal Studies; Sep2023, Vol. 3 Issue 9, p1754-1761, 8p

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Academic Journal

Understanding the link between an IMC technology capability and organisational integration and performance.

Subjects: ORGANIZATIONAL effectiveness; MARKETING; INTEGRATED marketing

  • Source: European Journal of Marketing; 2023, Vol. 57 Issue 8, p2048-2075, 28p

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Academic Journal

Book Review: Brand Storytelling: Integrated Marketing Communications for the Digital Media Landscape.

Subjects: BRANDING (Marketing); INTEGRATED marketing; DIGITAL communicationsBRAND Storytelling: Integrated Marketing Communications for the Digital Media Landscape (Book)

  • Source: Journal of Advertising Education; Nov2023, Vol. 27 Issue 2, p134-136, 3p

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  • 1-10 of  326 results for ""INTEGRATED marketing""