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Academic Journal

The Importance of Price Beliefs in Consumer Search.

Subjects: *CONSUMER attitudes; *CONSUMER behavior; *PRODUCT attributes

  • Source: Journal of Marketing Research (JMR). Apr2021, Vol. 58 Issue 2, p321-342. 22p. 1 Diagram, 3 Charts, 8 Graphs.

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Academic Journal

Marketing-Mix Response Across Retail Formats: The Role of Shopping Trip Types.

Subjects: *SALES promotion; *MARKETING strategy; *PRICES

  • Source: Journal of Marketing. Mar2020, Vol. 84 Issue 2, p114-132. 19p. 9 Charts, 1 Graph.

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Academic Journal

To Bargain or Not to Bargain: The Role of Fixed Costs in Price Negotiations.

Subjects: *OVERHEAD costs; *NEGOTIATION; *PRICES

  • Source: Journal of Marketing Research (JMR). Dec2018, Vol. 55 Issue 6, p832-851. 20p. 5 Charts, 11 Graphs.

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Academic Journal

Risk Preferences and Demand Drivers of Extended Warranties.

Subjects: *RISK management in business; *RISK-return relationships; *CONSUMER behavior

  • Source: Marketing Science. Jan/Feb2015, Vol. 34 Issue 1, p39-58. 20p. 8 Charts, 5 Graphs.

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Conference

The Bell Curve is Counterintuitive.

Subjects: *GAUSSIAN distribution; HUMAN information processing

  • Source: Advances in Consumer Research. 2020, Vol. 48, p326-327. 2p.

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Academic Journal

Improving Business-to-Business Customer Satisfaction Programs: Assessment of Asymmetry, Heterogeneity, and Financial Impact.

Subjects: *INDUSTRIAL marketing; *CUSTOMER satisfaction; *INFORMATION asymmetry

  • Source: Journal of Marketing Research (JMR). Aug2021, Vol. 58 Issue 4, p615-643. 29p. 2 Diagrams, 9 Charts, 3 Graphs.

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Academic Journal

Sequential Bargaining in the Field: Evidence from Millions of Online Bargaining Interactions.

  • Source: Quarterly Journal of Economics. Aug2020, Vol. 135 Issue 3, p1319-1361. 43p. 1 Black and White Photograph, 1 Diagram, 7 Charts, 8 Graphs.

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