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Academic Journal

Perceived Versus Negotiated Discounts: The Role of Advertised Reference Prices in Price Negotiations.

Subjects: DISCOUNT prices; SALES promotion; BUSINESS negotiation

  • Source: Journal of Marketing Research (JMR); Jun2022, Vol. 59 Issue 3, p578-599, 22p, 1 Color Photograph, 10 Charts, 2 Graphs

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Academic Journal

A Reference-Dependent-Preferences-Based Model of Extended Warranty Purchase Decisions.

Subjects: WARRANTY; DECISION making; PURCHASING

  • Source: Journal of Marketing Research (JMR); Jun2022, Vol. 59 Issue 3, p641-658, 18p, 7 Charts, 4 Graphs

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Academic Journal

The Profitability of Revenue-Based Quotas Under Price Negotiation

  • Source: Management Science. February, 2022, Vol. 68 Issue 2, p917, 24 p.

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Academic Journal

The Importance of Price Beliefs in Consumer Search.

Subjects: CONSUMER attitudes; CONSUMER behavior; SEARCHING behavior

  • Source: Journal of Marketing Research (JMR); Apr2021, Vol. 58 Issue 2, p321-342, 22p, 1 Diagram, 3 Charts, 8 Graphs

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Academic Journal

Sequential Bargaining in the Field: Evidence from Millions of Online Bargaining Interactions.

  • Source: Quarterly Journal of Economics; Aug2020, Vol. 135 Issue 3, p1319-1361, 43p, 1 Black and White Photograph, 1 Diagram, 7 Charts, 8 Graphs

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