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Academic Journal

Perceived Versus Negotiated Discounts: The Role of Advertised Reference Prices in Price Negotiations.

Subjects: *DISCOUNT prices; *SALES promotion; *BUSINESS negotiation

  • Source: Journal of Marketing Research (JMR). Jun2022, Vol. 59 Issue 3, p578-599. 22p. 1 Color Photograph, 10 Charts, 2 Graphs.

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