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Perceived Versus Negotiated Discounts: The Role of Advertised Reference Prices in Price Negotiations.

• Authors : Jindal, Pranav

Subjects: DISCOUNT prices; SALES promotion; BUSINESS negotiation

• Source: Journal of Marketing Research (JMR); Jun2022, Vol. 59 Issue 3, p578-599, 22p, 1 Color Photograph, 10 Charts, 2 Graphs

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To Bargain or Not to Bargain: The Role of Fixed Costs in Price Negotiations.

• Authors : Jindal, Pranav; Newberry, Peter

• Source: Journal of Marketing Research. 2018, Vol. 55, Issue 6, pages. 20

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The Importance of Price Beliefs in Consumer Search.

• Authors : Jindal, Pranav; Aribarg, Anocha

Subjects: CONSUMER attitudes; CONSUMER behavior; SEARCHING behavior

• Source: Journal of Marketing Research (JMR); Apr2021, Vol. 58 Issue 2, p321-342, 22p, 1 Diagram, 3 Charts, 8 Graphs

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Marketing-Mix Response Across Retail Formats: The Role of Shopping Trip Types.

• Authors : Jindal, Pranav; Zhu, Ting; Chintagunta, Pradeep

Subjects: SALES promotion; MARKETING strategy; PRICES

• Source: Journal of Marketing; Mar2020, Vol. 84 Issue 2, p114-132, 19p, 9 Charts, 1 Graph

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Where Consumers Grocery Shop Depends on Trip Type.

• Authors : JINDAL, PRANAV; TING ZHU; CHINTAGUNTA, PRADEEP

Subjects: *GROCERY shopping; *CONSUMER behavior; *CONSUMERS

• Source: Marketing News. Spring2020, Vol. 54 Issue 1, p28-29. 2p. 1 Illustration.

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