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Academic Journal

Perceived Versus Negotiated Discounts: The Role of Advertised Reference Prices in Price Negotiations.

Subjects: DISCOUNT prices; SALES promotion; BUSINESS negotiation

  • Source: Journal of Marketing Research (JMR); Jun2022, Vol. 59 Issue 3, p578-599, 22p, 1 Color Photograph, 10 Charts, 2 Graphs

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Academic Journal

To Bargain or Not to Bargain: The Role of Fixed Costs in Price Negotiations.

Subjects: OVERHEAD costs; NEGOTIATION; PRICES

  • Source: Journal of Marketing Research (JMR); Dec2018, Vol. 55 Issue 6, p832-851, 20p, 5 Charts, 11 Graphs

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  • 1-3 of  3 results for ""Jindal, Pranav""