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Academic Journal

The Importance of Price Beliefs in Consumer Search.

Subjects: *CONSUMER attitudes; *CONSUMER behavior; *PRODUCT attributes

  • Source: Journal of Marketing Research (JMR). Apr2021, Vol. 58 Issue 2, p321-342. 22p. 1 Diagram, 3 Charts, 8 Graphs.

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Academic Journal

Marketing-Mix Response Across Retail Formats: The Role of Shopping Trip Types.

Subjects: *SALES promotion; *MARKETING strategy; *PRICES

  • Source: Journal of Marketing. Mar2020, Vol. 84 Issue 2, p114-132. 19p. 9 Charts, 1 Graph.

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Academic Journal

To Bargain or Not to Bargain: The Role of Fixed Costs in Price Negotiations.

Subjects: *OVERHEAD costs; *NEGOTIATION; *PRICES

  • Source: Journal of Marketing Research (JMR). Dec2018, Vol. 55 Issue 6, p832-851. 20p. 5 Charts, 11 Graphs.

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Academic Journal

Risk Preferences and Demand Drivers of Extended Warranties.

Subjects: *RISK management in business; *RISK-return relationships; *CONSUMER behavior

  • Source: Marketing Science. Jan/Feb2015, Vol. 34 Issue 1, p39-58. 20p. 8 Charts, 5 Graphs.

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