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Academic Journal

To Bargain or Not to Bargain: The Role of Fixed Costs in Price Negotiations.

Subjects: OVERHEAD costs; NEGOTIATION; PRICES

  • Source: Journal of Marketing Research (JMR); Dec2018, Vol. 55 Issue 6, p832-851, 20p, 5 Charts, 11 Graphs

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Academic Journal

Risk Preferences and Demand Drivers of Extended Warranties.

Subjects: RISK management in business; RISK-return relationships; CONSUMER behavior

  • Source: Marketing Science; Jan/Feb2015, Vol. 34 Issue 1, p39-58, 20p, 8 Charts, 5 Graphs

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