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Academic Journal

Perceived Versus Negotiated Discounts: The Role of Advertised Reference Prices in Price Negotiations.

Subjects: DISCOUNT prices; SALES promotion; BUSINESS negotiation

  • Source: Journal of Marketing Research (JMR); Jun2022, Vol. 59 Issue 3, p578-599, 22p, 1 Color Photograph, 10 Charts, 2 Graphs

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Academic Journal

Marketing-Mix Response Across Retail Formats: The Role of Shopping Trip Types.

Subjects: SALES promotion; MARKETING strategy; PRICES

  • Source: Journal of Marketing; Mar2020, Vol. 84 Issue 2, p114-132, 19p, 9 Charts, 1 Graph

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  • 1-2 of  2 results for ""Jindal, Pranav""