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Periodical

New tool by Word of Net lets sites measure their visibility on the Web.

Authors : Johnson, Bradley

Subjects: *INTERNET marketing; *WEBSITES; *INTERNET industryWORLD Net Inc. WORLD Net Inc. WORLD Net Inc. 048747732

Source: Advertising Age. 9/18/2000, Vol. 71 Issue 39, p78-86. 2p. 1 Chart.

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Periodical

Marketers to portals: Prove results.

Authors : Johnson, Bradley

Subjects: *INTERNET service providers; *INFORMATION services industry; *INTERNET industryUNITED States

Source: Advertising Age. 8/14/2000, Vol. 71 Issue 34, p18-23. 2p. 1 Chart.

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Periodical

Out-of-sight spending collides with reality.

Authors : Johnson, Bradley

Subjects: *INTERNET industry; *ADVERTISING spending; *ADVERTISING

Source: Advertising Age. 8/7/2000, Vol. 71 Issue 33, ps4-s8. 2p. 2 Charts, 1 Graph.

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Periodical

HP taps RealNames to simplify, improve the online experience.

Authors : Johnson, Bradley

Subjects: *LICENSE agreements; *INTERNET advertising; *INTERNET industryHEWLETT-Packard Co. 009122532 HEWLETT-Packard Co. HEWLETT-Packard Co. 009122532 009122532 HEWLETT-Packard Co. 009122532 HPQ; REALNAMES Corp. REALNAMES Corp. REALNAMES Corp. 159713643

Source: Advertising Age. 7/17/2000, Vol. 71 Issue 30, p48-52. 2p.

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Periodical

Buy.com shifts Net dollars, picks offline shop.

Authors : Johnson, Bradley

Subjects: *ADVERTISING campaigns; *ADVERTISING; *RETAIL industryBUY.COM Inc. 179299045 BUY.COM Inc. BUY.COM Inc. 179299045 179299045 BUY.COM Inc. 179299045 BUYX; RUBIN Postaer & Associates (Company)

Source: Advertising Age. 6/12/2000, Vol. 71 Issue 25, p52-56. 2p. 1 Color Photograph.

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Periodical

BizRate's e-commerce goal: Be like J.D. Power.

Authors : Johnson, Bradley

Subjects: *ADVERTISING campaigns; *INTERNET industry; *ADVERTISINGBIZRATE Inc.

Source: Advertising Age. 5/15/2000, Vol. 71 Issue 21, p64-72. 2p. 1 Map.

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Periodical

Omnicom sees Net stakes slide, remains bullish.

Authors : Johnson, Bradley; Gilbert, Jennifer

Subjects: *ADVERTISING agencies; *BUSINESS enterprises; *INVESTMENTSOMNICOM Group Inc. OMNICOM Group Inc. OMNICOM Group Inc. OMC

Source: Advertising Age. 4/24/2000, Vol. 71 Issue 18, p3-98. 2p. 1 Chart.

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Periodical

Co-op crossroads.

Authors : Elkin, Tobi; Johnson, Bradley

Subjects: *ADVERTISING spending; *COMPUTER industry; *ADVERTISINGINTEL Corp. 047897855 INTEL Corp. INTEL Corp. 047897855 047897855 INTEL Corp. 047897855 INTC

Source: Advertising Age. 11/15/1999, Vol. 70 Issue 47, p1-26. 4p. 10 Color Photographs, 1 Chart, 1 Graph.

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Periodical

Boom or bust?

Authors : Johnson, Bradley

Subjects: *INTERNET industry; *ADVERTISING spending; *ADVERTISINGCOOTS, Laurie

Source: Advertising Age. 11/1/1999 Supplement Interactive, Vol. 70, p3-52. 2p. 1 Chart.

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Periodical

Advertising jumps 80% to $359 mil.

Authors : Johnson, Bradley

Subjects: *ADVERTISING spending; *INTERNET advertising; *ADVERTISINGINTERMEDIA Advertising Solutions (Company) ; COMPETITIVE Media Reporting LLC COMPETITIVE Media Reporting LLC COMPETITIVE Media Reporting LLC 173299827

Source: Advertising Age. 10/18/1999, Vol. 70 Issue 10, p54-68. 2p. 1 Chart.

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