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Periodical

The magnificent winners.

Authors : JOHNSON, BRANWELL

Subjects: *MARKETING strategy; MARKETING awards; ADVERTISING awardsUNITED Kingdom

Source: Marketing Week. 5/23/2013, p28-29. 2p.

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Periodical

No more heroes?

Authors : Johnson, Branwell

Subjects: *PRODUCT advertising; *BUSINESS mentorships; *MARKETING strategy

Source: Marketing Week. 5/12/2005, Vol. 28 Issue 19, p26-29. 4p.

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Periodical

Diageo attempts to top up our glasses.

Authors : Johnson, Branwell

Subjects: *MARKETING strategy; *ALCOHOLIC beverage industry; *CORPORATE profitsUNITED KingdomDIAGEO PLC DIAGEO PLC DIAGEO PLC DEO...

Source: Marketing Week. 1/22/2004, Vol. 27 Issue 4, p22-23. 2p.

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Periodical

Sunday Times drives youth to Culture.

Authors : Johnson, Branwell

Subjects: *NEWSPAPER circulation; *MARKETING strategy; SUPPLEMENTARY readingSUNDAY Times, The (Newspaper)

Source: Marketing Week. 8/28/2003, Vol. 26 Issue 35, p12. 2p.

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Periodical

Q&A: Andy Edge, commercial director, Odeon.

Authors : Johnson, Branwell

Subjects: *MOTION picture theaters; *MARKETING strategy; *COST per click (Marketing)UNITED KingdomODEON Cinemas Holdings Ltd....

Source: Marketing Week. 9/26/2013, p1-1. 1p.

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Periodical

"Sainbury's shows time and again that it can out-think competitors".

Authors : Johnson, Branwell

Subjects: *BUSINESS success; *MARKETING strategy; *CUSTOMER relationsSAINSBURY'S Supermarkets Ltd.WARBY, Sarah; GIVEN, Mark

Source: Marketing Week. 8/29/2013, p3-3. 1/2p.

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Periodical

"Short-burst video is worth an eyeball but don't lose sight of the ROI".

Authors : Johnson, Branwell

Subjects: *SOCIAL media; *MARKETING strategy

Source: Marketing Week. 8/1/2013, p3-3. 2/3p.

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Periodical

"We all have a vested interest to overthrow the marketing status quo".

Authors : Johnson, Branwell

Subjects: *CONFERENCES & conventions; *MARKETING; *MARKETING strategy

Source: Marketing Week. 7/4/2013, p3-3. 3/4p.

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Periodical

the editor.

Authors : Johnson, Branwell

Subjects: *FIFA World Cup; *PUBLIC demonstrations; *SPORTS & stateBRAZIL

Source: Marketing Week. 6/27/2013, p3-3. 3/4p.

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Periodical

The calibre of entries to our Engage Awards just keeps on rising.

Authors : Johnson, Branwell

Subjects: *MARKETING strategy; *ADVERTISING campaigns; *AWARDSUNITED KingdomSAINSBURY'S Supermarkets Ltd.

Source: Marketing Week. 5/23/2013, p3-3. 1/2p.

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