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Academic Journal

Attitudes of Rural Middle-School Youth toward Alcohol, Tobacco, Drugs, and Violence

Subjects: Role Models; Smoking; NarcoticsArkansas; Colorado; Florida

  • Source: Rural Educator. Spr 2004 25(3):19-24.6

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Academic Journal

Image Advertisements for Alcohol Products: Is Their Appeal Associated with Adolescents' Intention to Consume Alcohol?

Subjects: Adolescents; Advertising; Age Differences

  • Source: Adolescence. Spr 1998 33(129):47-59.13

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Academic Journal

The Regulatory and Marketing Environment Surrounding the Legalization of Retail Marijuana and the Impact on Youth.

Subjects: MARIJUANA legalization; RISK perception; HARM reductionUNITED States

  • Source: Journal of Public Policy & Marketing; Jan2021, Vol. 40 Issue 1, p62-82, 21p, 1 Color Photograph, 4 Charts

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Academic Journal

THE IMPACT OF SIZE, COLOR, AND COPY QUANTITY ON YELLOW PAGES ADVERTISING EFFECTIVENESS.

Subjects: *YELLOW pages (Telephone directories); *SMALL business; *ADVERTISING

  • Source: Journal of Small Business Management. Oct91, Vol. 29 Issue 4, p64-71. 8p. 2 Charts.

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Academic Journal

The Use of Human Models and Cartoon Characters in Magazine Advertisements for Cigarettes, Beer, and Nonalcoholic Beverages.

Subjects: ADVERTISING; RETAIL industry; BUSINESS

  • Source: Journal of Public Policy & Marketing; Fall2000, Vol. 19 Issue 2, p189-200, 12p

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Academic Journal

OBSERVATIONS: DOES DISCUSSION OF ADVERTISING TRANSFORM ITS EFFECTS? YES...SOMETIMES.

Subjects: *ADVERTISING; *PUBLIC opinion; *INTERPERSONAL communication

  • Source: Journal of Advertising Research. Jul/Aug92, Vol. 32 Issue 4, p79-83. 5p. 3 Charts.

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Academic Journal

RESPONSIBILITY AND BRAND ADVERTISING IN THE ALCOHOLIC BEVERAGE MARKET.

Subjects: CONSUMPTION (Economics); ALCOHOLIC beverages; ADVERTISING

  • Source: Journal of Advertising; Spring2008, Vol. 37 Issue 1, p127-141, 15p

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Academic Journal

A MULTIPLE STAKEHOLDER PERSPECTIVE ON RESPONSIBILITY IN ADVERTISING.

Subjects: ADVERTISING; RESPONSIBILITY; STAKEHOLDERS

  • Source: Journal of Advertising; Summer2007, Vol. 36 Issue 2, p5-13, 9p, 1 Diagram

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Academic Journal

VISUAL DIFFERENCES IN U.S. AND CHINESE TELEVISION COMMERCIALS.

Subjects: TELEVISION advertising; CULTURE; TELEVISION broadcastingCHINA; UNITED States

  • Source: Journal of Advertising; Spring2005, Vol. 34 Issue 1, p111-119, 9p, 2 Charts, 1 Graph

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Academic Journal

Signaling Quality and Credibility in Yellow Pages Advertising: The Influence of Color and Graphics on Choice.

Subjects: YELLOW pages (Telephone directories); COLOR in marketing; ADVERTISING campaigns

  • Source: Journal of Advertising; Summer2001, Vol. 30 Issue 2, p73-85, 13p, 1 Black and White Photograph, 2 Charts

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  • 1-10 of  23 results for ""Kelly, Kathleen""