Subjects: PERCEIVED quality; PRODUCT quality; MARKETING
Record details
Subjects: CONSUMER research; STAKEHOLDERS; MARKETING
Subjects: ALGORITHMS; NEW product development; AVERSION
Subjects: BOARDS of directors; WORK experience (Employment); MARKETING
Subjects: BRAND equity; CUSTOMER retention; PROFIT marginsUNITED States
Subjects: BRAND name products; MARKET surveys; CONSUMER behaviorUNITED States; CHINA
Subjects: INTANGIBLE property; VALUATION of corporations; CUSTOMER retention
Subjects: CONSUMER preferences research; MARKETING of new products; CATEGORIZATION (Psychology)
Subjects: ADVERTISING; SALES promotion; MARKETINGPROCTER & Gamble Co.
Subjects: MARKETING channels; PHYSICAL distribution of goods; MARKETING