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  • 1-10 of  23 results for ""Lehmann, Donald R.""

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Academic Journal

Ad expenditures and perceived quality: a replication and extension.

Subjects: PERCEIVED quality; PRODUCT quality; MARKETING

  • Source: Marketing Letters; Mar2023, Vol. 34 Issue 1, p161-169, 9p, 1 Diagram, 3 Charts

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Academic Journal

Creating Boundary-Breaking, Marketing-Relevant Consumer Research.

Subjects: CONSUMER research; STAKEHOLDERS; MARKETING

  • Source: Journal of Marketing; Mar2020, Vol. 84 Issue 2, p1-23, 23p, 3 Diagrams, 3 Charts, 2 Graphs

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Academic Journal

Task-Dependent Algorithm Aversion.

Subjects: ALGORITHMS; NEW product development; AVERSION

  • Source: Journal of Marketing Research (JMR); Oct2019, Vol. 56 Issue 5, p809-825, 17p, 1 Diagram, 5 Charts, 2 Graphs

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Academic Journal

When and How Board Members with Marketing Experience Facilitate Firm Growth.

Subjects: BOARDS of directors; WORK experience (Employment); MARKETING

  • Source: Journal of Marketing; Sep2018, Vol. 82 Issue 5, p86-105, 20p, 1 Diagram, 9 Charts

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Academic Journal

The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin.

Subjects: BRAND equity; CUSTOMER retention; PROFIT marginsUNITED States

  • Source: Journal of Marketing; Jul2012, Vol. 76 Issue 4, p44-63, 20p, 1 Diagram, 8 Charts

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Academic Journal

The Structure of Survey-Based Brand Metrics.

Subjects: BRAND name products; MARKET surveys; CONSUMER behaviorUNITED States; CHINA

  • Source: Journal of International Marketing; 2008, Vol. 16 Issue 4, p29-56, 28p, 1 Diagram, 9 Charts

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Academic Journal

Valuing Customers.

Subjects: INTANGIBLE property; VALUATION of corporations; CUSTOMER retention

  • Source: Journal of Marketing Research (JMR); Feb2004, Vol. 41 Issue 1, p7-18, 12p, 6 Charts, 2 Graphs

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Academic Journal

'What Is It?' Categorization Flexibility and Consumers' Responses to Really New Products.

Subjects: CONSUMER preferences research; MARKETING of new products; CATEGORIZATION (Psychology)

  • Source: Journal of Consumer Research; Mar2001, Vol. 27 Issue 4, p489-498, 10p, 1 Black and White Photograph, 2 Diagrams, 1 Chart

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Academic Journal

Market Response to a Major Policy Change in the Marketing Mix: Learning from Procter & Gamble's Value Pricing Strategy.

Subjects: ADVERTISING; SALES promotion; MARKETINGPROCTER & Gamble Co.

  • Source: Journal of Marketing; Jan2001, Vol. 65 Issue 1, p44-61, 18p, 3 Diagrams, 9 Charts

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Academic Journal

Sales Through Sequential Distribution Channels: An Application to Movies and Videos.

Subjects: MARKETING channels; PHYSICAL distribution of goods; MARKETING

  • Source: Journal of Marketing; Jul2000, Vol. 64 Issue 3, p18-33, 16p, 1 Diagram, 8 Charts, 5 Graphs

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  • 1-10 of  23 results for ""Lehmann, Donald R.""