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  • 1-5 of  5 results for ""Lehmann, Donald R.""

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Academic Journal

Reasons for Substantial Delay in Consumer Decision Making.

Subjects: ADVERTISING; CONSUMER attitudes; DECISION making

  • Source: Journal of Consumer Research; Sep95, Vol. 22 Issue 2, p186-199, 14p, 1 Diagram, 3 Charts

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Academic Journal

Some Empirical Contributions to Buyer Behavior Theory.

Subjects: CONSUMER behavior; PURCHASING; CONSUMER panels

  • Source: Journal of Consumer Research; Dec74, Vol. 1 Issue 3, p43-55, 13p, 5 Diagrams, 3 Charts

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Academic Journal

Television Show Preference: Application of a Choice Model.

Subjects: BRAND choice; CONSUMER preferences; PERSONALITY

  • Source: Journal of Marketing Research (JMR); Feb1971, Vol. 8 Issue 1, p47-55, 9p, 3 Charts, 1 Graph

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Academic Journal

Using versus Choosing: The Relationship of the Consumption Experience to Reasons for Purchasing.

Subjects: CONSUMPTION (Economics); PURCHASING; CONSUMERS

  • Source: European Journal of Marketing; 1986, Vol. 20 Issue 8, p49-62, 14p

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Academic Journal

On Hypotheses, Measurements, and the Extension of Knowledge.

Subjects: INDIVIDUAL differences; SEARCHING behavior; MARKETING research

  • Source: Journal of Consumer Research; Jun83, Vol. 10 Issue 1, p132-133, 2p

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  • 1-5 of  5 results for ""Lehmann, Donald R.""