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Academic Journal
The Structure of Survey-Based Brand Metrics.
Authors :
Lehmann, Donald R
;
Keller, Kevin Lane
;
Farley, John U
Subjects:
BRAND name products
;
MARKET surveys
;
CONSUMER behavior
UNITED States
;
CHINA
Source:
Journal of International Marketing; 2008, Vol. 16 Issue 4, p29-56, 28p, 1 Diagram, 9 Charts
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