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ESSENTIALS FOR INTEGRATED MARKETING.

• Authors : Liodice, Bob¹

Subjects: *INTEGRATED marketing; *MARKETING management; *DATABASE marketing

• Source: Advertising Age. 6/9/2008, Vol. 79 Issue 23, p26-26. 1p.

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Want cheap and easy resolution for the new year? Experiment.

• Authors : Rothenberg, Randall¹

Subjects: *ADVERTISERS; *ADVERTISING; *MARKETING

• Source: Advertising Age. 12/12/2005, Vol. 76 Issue 50, p16-16. 1/2p. 1 Color Photograph.

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Emerging Technology: Let the ads rain.

Subjects: *INTERACTIVE multimedia; *ADVERTISING; *CONSUMERS

• Source: Advertising Age. 8/15/2005, Vol. 76 Issue 33, p4-4. 1/4p. 1 Color Photograph.

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YOU'RE HIRED!

• Authors : Atkinson, Claire

Subjects: *MARKETING strategy; *ADVERTISERSAPPRENTICE, The (TV program); APPRENTICE: Martha Stewart, The (TV program)TRUMP, Donald, 1946-; LUCAS, George, 1944-

• Source: Advertising Age. 7/11/2005, Vol. 76 Issue 28, p1-33. 2p. 3 Color Photographs.

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Turbulence hits ad schools: fund cuts, academic feuding.

• Authors : Crain, Rance

Subjects: *STUDY & teaching of advertising; *MARKETING strategy; *UNIVERSITIES & colleges

• Source: Advertising Age. 11/17/2003, Vol. 74 Issue 46, p18-18. 1/8p.

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Branding face to face.

• Authors : Fitzgerald, Kate

Subjects: *ADVERTISING campaigns; *MARKETING strategy; *ADVERTISERSUNITED StatesAT&T Local Services (Company) AT&T Local Services (Company) AT&T Local Services (Company) 049742245

• Source: Advertising Age. 10/21/2002, Vol. 73 Issue 42, p46-47. 2p. 2 Color Photographs.

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Econometrics take root.

• Authors : Hughes, Laura Q.

Subjects: *ECONOMETRIC models; *ADVERTISERS; *MARKETING strategy

• Source: Advertising Age. 8/5/2002, Vol. 73 Issue 31, pS-4-S-4. 1/2p.

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Warm up for the recovery.

• Authors : Emmerling, John¹

Subjects: *MARKETING; *BRAND name products; *ADVERTISERSUNITED States

• Source: Advertising Age. 6/24/2002, Vol. 73 Issue 25, p32-32. 5/6p. 1 Color Photograph.

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Why brands lose their luster: many products, little to say.

• Authors : Crain, Rance

Subjects: *BRAND name products; *PRODUCT advertising; *ADVERTISERS

• Source: Advertising Age. 10/11/1999, Vol. 70 Issue 42, p50-50. 2/5p. 1 Color Photograph.

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Ford retools print buys via multiyear ad pacts with Time, Hachette.

• Authors : Kerwin, Ann Marie; Halliday, Jean

Subjects: *CONTRACTS; *ADVERTISERS; *MARKETING strategyFORD Motor Co. 001344746 FORD Motor Co. FORD Motor Co. 001344746 001344746 FORD Motor Co. 001344746 F; HACHETTE Filipacchi Media US Inc. ; TIME Inc. TIME Inc. TIME Inc. 125811117

• Source: Advertising Age. 9/21/1998, Vol. 69 Issue 38, p6-6. 1/2p.

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