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Periodical

THE BIG AGENDA.

Authors : NEFF, JACK

Subjects: *MARKETING strategy; *CONTENT marketing; *ADVERTISING

Source: Advertising Age. 1/11/2016, Vol. 87 Issue 1, p0011-0011. 1p.

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Periodical

JARED OR NO, SUBWAY NEEDS FRESH START.

Authors : Morrison, Maureen

Subjects: *SALES; *MARKETING strategy; *ADVERTISING campaignsDOCTOR'S Associates Inc. DOCTOR'S Associates Inc. DOCTOR'S Associates Inc. 069862266

Source: Advertising Age. 7/13/2015, Vol. 86 Issue 14, p0004-0004. 1p.

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Periodical

THE BIG SECRET TO BREAKING THE 2-YEAR CURSE: IT'S THE SALES, STUPID.

Authors : Chmiel, Mark

Subjects: *CHIEF marketing officers; *MARKETING executives; *MARKETING management

Source: Advertising Age. 2/15/2010, Vol. 81 Issue 7, p16-16. 1p.

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Periodical

It was a tough 2008; resolve not to do these things in 2009.

Authors : Baskin, Jonathan Salem

Subjects: *MARKETING management; *MARKETING strategy; *SALES

Source: Advertising Age. 1/12/2009, Vol. 80 Issue 1, p17-17. 2/5p.

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Periodical

More than a sales forecast: Marketers turn to weather firms.

Authors : Frazier, Mya

Subjects: *WEATHER; *MARKETING strategy; *SALESBON-Ton Stores Inc. 007918048 BON-Ton Stores Inc. BON-Ton Stores Inc. 007918048 007918048 BON-Ton Stores Inc. 007918048 BONT; CASUAL Male Corp. CASUAL Male Corp. CASUAL Male Corp. 144119948

Source: Advertising Age. 10/2/2006, Vol. 77 Issue 40, p3-55. 2p.

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Periodical

Nissan.

Authors : Halliday, Jean

Subjects: *MARKETING strategy; *SALES; *NISSAN automobilesNISSAN Motor Co. Ltd.

Source: Advertising Age. 12/12/2005, Vol. 76 Issue 50, Special section pS-4-S-4. 1/6p. 1 Color Photograph.

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Periodical

Hot Product: Crystal Light on the Go.

Authors : Thompson, Stephanie

Subjects: *FRUIT drinks; *MARKETING strategy; *SALES promotionKRAFT Foods Inc. KRAFT Foods Inc. KRAFT Foods Inc. KFT

Source: Advertising Age. 6/6/2005, Vol. 76 Issue 23, p6-6. 1/7p. 1 Color Photograph.

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Periodical

Sarah Alter.

Authors : Bannan, Karen J.

Subjects: *MARKETING executives; *WOMEN executives; *SALESQUILL Corp. QUILL Corp. QUILL Corp. 025273202ALTER, Sarah

Source: Advertising Age. 5/30/2005, Vol. 76 Issue 22, Following p28-28. 1/3p. 1 Color Photograph.

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Periodical

Lacoste's Siegel illustrates the sales power of pricing--up.

Authors : Bloom, Jonah

Subjects: *PRICING; *SALES; *MARKETING strategyUNITED StatesLACOSTE SA...

Source: Advertising Age. 2/7/2005, Vol. 76 Issue 6, p22-22. 1/2p. 1 Color Photograph.

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Periodical

BIG MAC'S BACK.

Authors : MacArthur, Kate

Subjects: *SALES; *MARKETING strategy; *CHIEF executive officersMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCDBELL, Charlie, 1960-2005

Source: Advertising Age. 12/13/2004, Vol. 75 Issue 50, pS-1-S-8. 5p. 8 Color Photographs, 1 Chart, 4 Graphs.

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