Search Results

Google taps Bartle Bogle for Europe biz.

• Authors : Hall, Emma; Wentz, Laurel

Subjects: *MARKETING strategy; *ADVERTISING agenciesEUROPEBARTLE Bogle Hegarty Ltd. ; GOOGLE Inc. GOOGLE Inc. GOOGLE Inc. GOOG

• Source: Advertising Age. 9/5/2005, Vol. 76 Issue 36, p15-15. 1/6p.

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The U.S. cellphone tipping point is nigh; are you ready?

• Authors : Bloom, Jonah

Subjects: *CELL phones; *MARKETING strategyEUROPE; ASIA; UNITED StatesRYAN, Jim

• Source: Advertising Age. 1/10/2005, Vol. 76 Issue 2, p18-18. 2/5p. 1 Color Photograph.

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L'Oreal proves tough competitor.

• Authors : Neff, Jack

Subjects: *MARKETING strategy; *COSMETICS; COMPETITIONEUROPEPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG; L'OREAL SA

• Source: Advertising Age. 2/23/2004, Vol. 75 Issue 8, p30-30. 1/2p. 1 Color Photograph.

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PepsiCo's Doritos plots worldwide snack attack.

• Authors : Lawrence, Jennifer; Bowes, Elena

Subjects: *MARKETING strategy; FOOD advertising; SNACK foodsUNITED Kingdom; EUROPEPEPSICO Inc. 001287762 PEPSICO Inc. PEPSICO Inc. 001287762 001287762 PEPSICO Inc. 001287762 PEP; YOUNG & Rubicam Inc. 006992515 YOUNG & Rubicam Inc. YOUNG & Rubicam Inc. 006992515 006992515 YOUNG & Rubicam Inc. 006992515 YNR

• Source: Advertising Age. 11/15/1993, Vol. 64 Issue 48, p2-2. 1/3p. 1 Black and White Photograph.

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TWA embraces quality, drops low-price image.

• Authors : Lawrence, Jennifer; Wells, Melanie

Subjects: *MARKETING strategy; *PRODUCT differentiation; *PRICINGUNITED States; EUROPETRANS World Airlines TRANS World Airlines TRANS World Airlines TWA; BACKER Spielvogel Bates Worldwide Inc.

• Source: Advertising Age. 3/1/1993, Vol. 64 Issue 9, p8-8. 1/4p. 2 Black and White Photographs.

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Haagen-Dazs strategy shows Grand Met brand development.

• Authors : Wentz, Laurel

Subjects: *MARKETING strategy; *MARKETINGEUROPEGRAND Metropolitan PLC ; BARTLE Bogle Hegarty Ltd.

• Source: Advertising Age. 4/27/1992, Vol. 63 Issue 17, pI-14-I-14. 1/6p.

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Quaker as Europhile.

• Authors : Giges, Nancy

Subjects: *MARKETING strategy; *ADVERTISING; *BUSINESS enterprisesEUROPEQUAKER Oats Co. 168243751 QUAKER Oats Co. QUAKER Oats Co. 168243751 168243751 QUAKER Oats Co. 168243751 OAT

• Source: Advertising Age. 8/26/1991, Vol. 62 Issue 35, p26-26. 1/3p. 1 Black and White Photograph.

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Euro cars re-aim at U.S. market.

• Authors : Serafin, Raymond

Subjects: *MARKET positioning; *MARKET repositioning; *MARKETING strategyEUROPE; UNITED States

• Source: Advertising Age. 11/15/1993, Vol. 64 Issue 48, p41-41. 3/5p. 3 Black and White Photographs.

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Behind the strategy.

Subjects: *CORPORATE presidents; *MARKETING strategyEUROPEAPPLE Computer Inc. ; MICROSOFT Corp. 081466849 MICROSOFT Corp. MICROSOFT Corp. 081466849 081466849 MICROSOFT Corp. 081466849 MSFT; INTERNATIONAL Business Machines Corp. 001368083 INTERNATIONAL Business Machines Corp. INTERNATIONAL Business Machines Corp. 001368083 001368083 INTERNATIONAL Business Machines Corp. 001368083 IBM...

• Source: Advertising Age. 9/18/1995, Vol. 66 Issue 37, Specia section p58-58. 1/5p.

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Carmaker Daewoo ready to explain 'Day who?'.

• Authors : Siler, Charles

Subjects: *SALES promotion; *MARKETING strategy; AUTOMOBILE advertisingUNITED Kingdom; EUROPEDAEWOO Motor Co.

• Source: Advertising Age. 10/24/1994, Vol. 65 Issue 45, p17-17. 1/4p.

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