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eBook
marketing strategy
Authors :
Varadarajan Rajan
Source:
Wiley International Encyclopedia of Marketing.
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marketing strategy implementation
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Bower J.
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Morgan Robert
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Wiley International Encyclopedia of Marketing.
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standardization/adaptation of international marketing strategy
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Griffith David
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Wiley International Encyclopedia of Marketing.
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marketing strategy models
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Shankar Venkatesh
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MARKETING STRATEGY
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Wiley International Encyclopedia of Marketing.
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global marketing strategy: perspectives and approaches
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Craig C.
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Douglas Susan
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services marketing strategy
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Bitner Mary
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Gremler Dwayne
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Zeithaml Valarie
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global marketing strategy
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Johansson Johny
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ethical marketing and marketing strategy
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Laczniak Gene
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Murphy Patrick
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Preface
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Kerin Roger
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Peterson Robert
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