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Total Quality Management and Productivity Performance of SMEs: The Moderating Effect of Marketing Strategy.

• Authors : NURJANNAH, Nurjannah; YUNUS, Muh Haekal; NURIMANSJAH, Ris Akril

Subjects: TOTAL quality management; MARKETING strategy; PERFORMANCE managementSOUTHEAST Asia

• Source: Quality - Access to Success; Mar2024, Vol. 25 Issue 199, p272-278, 7p

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The Micro-Influencers Effect on the Business Sustainability of Small Medium Enterprise: The Marketing Strategy Approach.

• Authors : ABDULLAH, Salma; AMPAULENG, Ampauleng

Subjects: SMALL business; MARKETING strategy; BUSINESS continuity planningSOUTHEAST Asia

• Source: Quality - Access to Success; Mar2024, Vol. 25 Issue 199, p319-329, 11p

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Education Full Text (H.W. Wilson)

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ENTREPRENEURIAL MARKETING STRATEGY: UNPACKING THE QUADRATIC RELATIONSHIP BETWEEN DIGITALISATION AND FIRM PERFORMANCE.

• Authors : Mahdi, Ali¹

Subjects: *MARKETING strategy; *ORGANIZATIONAL performance; DIGITAL technology

• Source: AMA Winter Academic Conference Proceedings. 2024, Vol. 35, p708-710. 3p.

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Get Real! Try Using UGC: AUTHENTIC USER-GENERATED CONTENT HAS MYRIAD ADVANTAGES IN YOUR OVERALL MARKETING STRATEGY.

• Authors : BREEDLOVE, ELIZABETH

Subjects: *USER-generated content; *MARKETING strategy; *BUSINESSPEOPLE

• Source: Inventors' Digest. Jul2023, Vol. 39 Issue 7, p20-21. 2p.

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5 Key Influencer Strategies for B2B Marketing.

• Authors : Van Andel, Tatum

Subjects: *INDUSTRIAL marketing; *MARKETING strategy; *BUSINESS enterprises

• Source: Minority Business Entrepreneur. Spring2023, Vol. 40 Issue 2, p30-31. 2p.

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The Science of Sensory Marketing.

Subjects: *MARKETING strategy; SENSORY stimulation; CONSUMER behavior researchCUSTOMER Sense: How the Five Senses Influence Buying Behavior (Book)KRISHNA, Aradhna

• Source: Harvard Business Review. Winter2022 Special issue, p124-126. 3p. 1 Color Photograph.

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Education Full Text (H.W. Wilson)

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Seven Talent Acquisition and Retention Strategies for This Candidate-Driven Market.

• Authors : Keith, Daniel¹

Subjects: *SALE of business enterprises; *MARKETING strategy; *ACCOUNTANTS

• Source: On Balance. Nov/Dec2023, Vol. 19 Issue 5, p30-33. 4p.

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Mutual Funds Face Some Competition.

Subjects: *MUTUAL funds; *MARKETING strategy; *STOCK funds

• Source: Plan Adviser. Dec2023, p1-2. 2p. 1 Color Photograph.

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