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Academic Journal

Neuromarketing and consumer behavior: A bibliometric analysis.

Subjects: CONSUMER behavior; BIBLIOMETRICS; BEHAVIORAL assessment

  • Source: Journal of Consumer Behaviour. Mar2024, Vol. 23 Issue 2, p959-975. 17p.

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Academic Journal

Gamification and neuromarketing: A unified approach for improving user experience.

Subjects: NEUROMARKETING; USER experience; GAMIFICATION

  • Source: Journal of Consumer Behaviour. Jan/Feb2024, Vol. 23 Issue 1, p218-228. 11p.

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Academic Journal

The mere possession effect of shareable digital coupons: The mediating role of anticipated self-enhancement.

Subjects: ELECTRONIC coupons (Retail trade); COUPONS (Retail trade); PERSONAL property

  • Source: Journal of Consumer Behaviour. Jan/Feb2023, Vol. 22 Issue 1, p122-134. 13p.

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Academic Journal

Factors governing consumers buying behavior concerning nutraceutical product.

Subjects: Consumer behavior; Consumer attitudes; ConsumersMumbai (India); India

  • Source: Food Science & Nutrition. Sep2023, Vol. 11 Issue 9, p4988-5003. 16p.

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Academic Journal

Translating corporate social responsibility into financial performance: Exploring roles of work engagement and strategic coherence.

Subjects: Social responsibility of business; Job involvement; Financial performance

  • Source: Corporate Social Responsibility & Environmental Management. Sep2023, Vol. 30 Issue 5, p2555-2573. 19p. 2 Diagrams, 5 Charts, 2 Graphs.

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Academic Journal

The effect of adding focal‐goal similar versus dissimilar attributes on convergence product purchase decision: The role of relational and item‐specific elaboration style.

Subjects: PRODUCT attributes; PERCEIVED benefit; MARKETING strategy

  • Source: Journal of Consumer Behaviour. Mar2022, Vol. 21 Issue 2, p296-309. 14p.

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Academic Journal

Towards sustainable development: Coupling green marketing strategies and consumer perceptions in addressing greenwashing.

Subjects: *Green marketing; *Greenwashing (Marketing); *Sustainable developmentGrand Army of the Republic

  • Source: Business Strategy & the Environment (John Wiley & Sons, Inc). May2023, Vol. 32 Issue 4, p2420-2433. 14p. 2 Diagrams, 5 Charts, 1 Graph.

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Academic Journal

The added value and differentiation among ESG investment strategies in stock markets.

Subjects: *Sustainable investing; *Environmental responsibility; Investment policy

  • Source: Business Strategy & the Environment (John Wiley & Sons, Inc). May2023, Vol. 32 Issue 4, p1816-1834. 19p. 7 Charts, 5 Graphs.

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Academic Journal

Evolution and innovations in animation: A comprehensive review and future directions.

Subjects: COMPUTER-generated imagery; ARTIFICIAL intelligence; DIGITAL storytelling

  • Source: Concurrency & Computation: Practice & Experience. 1/25/2024, Vol. 36 Issue 2, p1-10. 10p.

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Academic Journal

Consumer guilt proneness scale—Assessing individual differences in responses to transgressive consumption situations.

Subjects: GUILT (Psychology); CONSUMER psychology; CONSUMPTION (Economics) & psychology

  • Source: Psychology & Marketing; Apr2024, Vol. 41 Issue 4, p838-859, 22p

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  • 1-10 of  2,907 results for ""MARKETING strategy""