Search Results

Developing and Marketing Products and Services Tailored to Latinos.

Subjects: *FINANCIAL services industry; *MARKETING strategy; *STRATEGIC planningWELLS Fargo & Co. 006962435 WELLS Fargo & Co. WELLS Fargo & Co. 006962435 006962435 WELLS Fargo & Co. 006962435 WFC

• Source: Forbes. Aug/Sep2023, Vol. 206 Issue 4, p(Sp)8-(Sp)9. 2p. 3 Color Photographs.

Record details

MINTEL ANNOUNCES NEW MARKET INTELLIGENCE AI PLATFORM.

Subjects: *MARKETING strategy; *ARTIFICIAL intelligence; *GENERATIVE artificial intelligence

• Source: Beauty Packaging. Mar2024, Vol. 29 Issue 2, p9-9. 1/5p.

Record details

Employee spinouts along the value chain.

• Authors : Adams, Pamela; Bahoo-Torodi, Aliasghar; Fontana, Roberto

Subjects: VALUE chains; NEW business enterprises; MARKETING strategy

• Source: Industrial & Corporate Change; Feb2024, Vol. 33 Issue 1, p90-105, 16p

Record details

Factors leading to continuance intention to use big-bikes in Thailand.

• Authors : Mathawikul, Athipon¹ (AUTHOR) ; Darawong, Chonlatis¹ (AUTHOR)

Subjects: *CONSUMER behavior; *CONSUMER psychology; *INTENTIONTHAILAND

• Source: Cogent Business & Management. 2023, Vol. 10 Issue 3, p1-24. 24p.

Record details

The behavioral intention of young Malaysians towards cashless society: Value-based adoption model.

• Authors : Jingnan, Ju¹ (AUTHOR); Teo, Poh-Chuin² (AUTHOR) ; Ho, Theresa C.F.² (AUTHOR)

Subjects: *PERCEIVED benefit; *MALAYSIANS; *VALUE (Economics)MALAYSIA

• Source: Cogent Business & Management. Dec2023, Vol. 10 Issue 2, p1-31. 31p.

Record details

Targeting Consumers with eating behavioral disorders: A company's perspective.

• Authors : Gorgoglione, Michele¹ (AUTHOR) ; Martiradonna, G. V.² (AUTHOR); Garavelli, A. C.¹ (AUTHOR)

Subjects: *BUSINESS enterprises; *CONSUMERS; *EATING disorders

• Source: Cogent Business & Management. Dec2023, Vol. 10 Issue 2, p1-19. 19p.

Record details

Drive Organic Growth in 2024 with an AI-inspired Integrated Marketing Strategy.

• Authors : Anthony, Joe¹; Davis, Kerry²; Comerford, Marissa²

Subjects: *INTEGRATED marketing; *MARKETING strategy; *GENERATIVE artificial intelligence

• Source: Wealth Management Real Estate. 2024 Special Issue, p108-108. 1p.

Record details

2024 Investment Outlook: The Balancing Act.

• Authors : Hooper, Kristina¹

Subjects: *WAGE increases; *MONETARY policy; *FINANCIAL policy

• Source: Wealth Management Real Estate. 2024 Special Issue, p92-93. 2p.

Record details

Neuromarketing and consumer behavior: A bibliometric analysis.

• Authors : Kajla, Tanveer (AUTHOR); Raj, Sahil (AUTHOR); Kansra, Pooja (AUTHOR)

Subjects: CONSUMER behavior; BIBLIOMETRICS; BEHAVIORAL assessment

• Source: Journal of Consumer Behaviour. Mar2024, Vol. 23 Issue 2, p959-975. 17p.

Record details

5 Key Influencer Strategies for B2B Marketing.

• Authors : Van Andel, Tatum

Subjects: *INDUSTRIAL marketing; *MARKETING strategy; *BUSINESS enterprises

• Source: Minority Business Entrepreneur. Spring2023, Vol. 40 Issue 2, p30-31. 2p.

Record details