Search Results

ZIBA DESIGN'S SEARCH FOR THE SOUL OF THE CHINESE CONSUMER.

Subjects: CONSUMER research; DESIGNERS; COMPUTER engineeringZIBA Design Inc.; LENOVO Group Ltd.

• Source: BusinessWeek; 9/25/2006, Issue 4002, special section p6-10, 4p, 1 Color Photograph

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The Craziest Ad Guys In America.

• Authors : Kiley, David

Subjects: ADVERTISING campaigns; AUTOMOBILE marketing; VOLKSWAGEN automobilesCRISPIN Porter & Bogusky (Company)PISCHETSRIEDER, Bernd, 1948-; BOGUSKY, Alex

• Source: BusinessWeek; 5/22/2006, Issue 3985, p72-80, 8p, 9 Color Photographs

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the vanishing mass market.

• Authors : Bianco, Anthony; Lowry, Tom; Berner, Robert

Subjects: TARGET marketing; MARKET segmentation; MASS marketsUNITED States

• Source: BusinessWeek; 7/12/2004, Issue 3891, p60-68, 9p, 6 Color Photographs, 1 Chart, 2 Graphs

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The Vuitton Machine.

• Authors : Matlack, Carol; Tiplady, Rachel; Brady, Diane

Subjects: SALES; RETAIL industry; BRANDING (Marketing)LVMH Moet Hennessy Louis Vuitton SA; GUCCI (Company)

• Source: BusinessWeek; 3/22/2004, Issue 3875, p98-102, 4p, 7 Color Photographs, 1 Black and White Photograph, 1 Chart

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BUZZ-Z-Z MARKETING.

• Authors : Khermouch, Gerry; Green, Jeff

Subjects: MARKETING; MARKETING strategy; MARKET penetrationDAIMLERCHRYSLER AG

• Source: BusinessWeek; 7/30/2001, Issue 3743, p50-56, 7p, 5 Color Photographs, 3 Cartoon or Caricatures

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GLOCK'S PROFIT MACHINE.

• Authors : Barrett, Paul M.; Grow, Brian; Ewing, Jack

Subjects: PISTOLS; POLICE; MARKETINGUNITED StatesGLOCK GmbH...

• Source: BusinessWeek; 9/21/2009, Issue 4147, p36-44, 9p

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HOWARD SCHULTZ VERSUS HOWARD SCHULTZ.

• Authors : Berfield, Susan

Subjects: CHIEF executive officers; CUSTOMER relations; BUSINESS planningSTARBUCKS Corp.SCHULTZ, Howard, 1953-

• Source: BusinessWeek; 8/17/2009, Issue 4143, p28-33, 6p, 4 Color Photographs

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INFO TECH IS SO YESTERDAY.

• Authors : Rocks, David; Lakshman, Nandini; Srivastava, Mehul

Subjects: DESIGN & technology; MARKETING; ENTREPRENEURSHIPINDIA

• Source: BusinessWeek; 12/1/2008, Issue 4110, p63-67, 4p

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THE FIGHT FOR FORD'S FUTURE.

• Authors : Kiley, David

Subjects: FORD automobiles; BUSINESS planning; ORGANIZATIONAL changeFORD Motor Co.; TOYOTA Motor North America Inc.FARLEY, James

• Source: BusinessWeek; 8/11/2008, Issue 4095, p40-43, 4p, 3 Color Photographs

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J & J's New Baby.

• Authors : Weintraub, Arlene; Einhorn, Bruce

Subjects: PROFIT; DRUGS; PHARMACEUTICAL industry & economicsUNITED StatesJOHNSON & Johnson (Company); PFIZER Inc.

• Source: BusinessWeek; 6/18/2007, Issue 4039, p48-56, 7p

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