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Academic Journal

Beyond employer brand content: The role of employer brand process attributes in understanding employees' reactions toward their employer.

Subjects: CONSENSUS (Social sciences); PILOT projects; WORK environmentUNITED States; UNITED Kingdom

  • Source: Human Resource Management; Jan2024, Vol. 63 Issue 1, p67-86, 20p

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Academic Journal

Australian adults' attitudes towards government actions to protect children from digital marketing of unhealthy food and drink products.

Subjects: INTERNET marketing; AUSTRALIANS; FOOD marketing

  • Source: Health Promotion Journal of Australia; Apr2024, Vol. 35 Issue 2, p332-339, 8p

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Academic Journal

Embracing the paradox of customer experiences in the hospitality and tourism industry.

Subjects: CUSTOMER experience; HIERARCHICAL clustering (Cluster analysis); EXPERIENTIAL learning

  • Source: International Journal of Management Reviews; Apr2024, Vol. 26 Issue 2, p163-186, 24p

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Academic Journal

Who is CSR for in employer branding? Insights on employer branding strategies across industries, educational backgrounds and career styles.

Subjects: EMPLOYER branding (Marketing); EDUCATIONAL background; BRANDING (Marketing)

  • Source: Corporate Social Responsibility & Environmental Management; Mar2024, Vol. 31 Issue 2, p1123-1141, 19p

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Academic Journal

Strategizing green destination image through social media functionality: A study of the tourism industry.

Subjects: TOURISM; SOCIAL media; DESTINATION image (Tourism)LADAKH (India); INDIA

  • Source: Business Strategy & Development; Mar2024, Vol. 7 Issue 1, p1-11, 11p

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Academic Journal

Friend or foe? The impact of refurbished products in markets with network effects and standards competition.

Subjects: MULTILEVEL marketing; REMANUFACTURING; MARKET value

  • Source: Journal of Operations Management; Mar2024, Vol. 70 Issue 2, p224-242, 19p

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Academic Journal

Influencers and donations: The impact of source and product benefits.

Subjects: SOCIAL media; FUNDRAISING; INFLUENCER marketing

  • Source: International Journal of Consumer Studies; Mar2024, Vol. 48 Issue 2, p1-20, 20p

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Academic Journal

The bittersweet of consumer–human brand relationships in the social media context.

Subjects: CONSUMER behavior; HUMAN brands (Marketing); SOCIAL media

  • Source: Psychology & Marketing; Mar2024, Vol. 41 Issue 3, p547-574, 28p

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Academic Journal

A novel response model and target selection method with applications to marketing.

Subjects: MARKETING; TARGET marketing; MACHINE learning

  • Source: Australian & New Zealand Journal of Statistics; Mar2024, Vol. 66 Issue 1, p48-76, 29p

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Academic Journal

Determinants of followers' purchase intentions toward brands endorsed by social media influencers: Findings from PLS and fsQCA.

Subjects: INFLUENCER marketing; MARKETING effectiveness; CONSUMER psychologyIRAN

  • Source: Journal of Consumer Behaviour; Mar2024, Vol. 23 Issue 2, p888-914, 27p

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  • 1-10 of  11,230 results for ""MARKETING""