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Periodical

GET CONNECTED WITH LATINOS IN NUEVO AMERICA.

Subjects: *HISPANIC American consumers; *TARGET marketing; *MARKET segmentation

  • Source: Advertising Age. 5/14/2007, Vol. 78 Issue 20, p49-50. 2p. 7 Color Photographs.

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Periodical

MEASURE SPONSORSHIPS TO DRIVE SALES.

Subjects: *MARKETING research; *SPORTS sponsorship; *CORPORATE sponsorship

  • Source: Advertising Age. 3/5/2007, Vol. 78 Issue 10, p20-21. 2p. 3 Color Photographs.

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Periodical

DISCOVER OPPORTUNITY IN THE MIDST OF CHAOS.

Subjects: *MARKETING research; *ADVERTISING agencies; *INTERACTIVE marketingGARFIELD, Bob

  • Source: Advertising Age. 1/15/2007, Vol. 78 Issue 3, p16-17. 2p. 3 Color Photographs.

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Periodical

LATE NEWS.

Subjects: *MARKETING; *POINT-of-sale advertising; *MARKETING researchUNITED States

  • Source: Advertising Age. 10/10/2005, Vol. 76 Issue 41, p1-2. 2p. 1 Color Photograph.

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Periodical

MUSIC MAN OF NOTE.

Subjects: *BRANDING (Marketing); *TIE-ins (Marketing); *SOUND recording executives & producersSTOUTE, Steve

  • Source: Advertising Age. 7/11/2005, Vol. 76 Issue 28, p25-27. 2p. 1 Color Photograph, 1 Chart.

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