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Periodical

HOW TO GET THE TRUE MEASURE OF A MOBILE AD.

Authors : Sloane, Garett

Subjects: *CELL phone advertising; *SOCIAL media in marketing; *ADVERTISERSYOUTUBE (Web resource); SNAPCHAT (Web resource)

Source: Advertising Age. 3/6/2017, Vol. 88 Issue 5, p0026-0026. 1p.

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Periodical

SO YOU'VE MADE SOME CONTENT, NOW WHAT DO YOU DO WITH IT?

Authors : Peterson, Tim

Subjects: *CONTENT marketing; *ADVERTISING campaigns; *ADVERTISERSGENERAL Electric Co. 001367960 GENERAL Electric Co. GENERAL Electric Co. 001367960 001367960 GENERAL Electric Co. 001367960 GE

Source: Advertising Age. 10/13/2014, Vol. 85 Issue 21, p1-1. 1p.

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Periodical

BTOB 100.

Authors : MADDOX, KATE

Subjects: *ADVERTISING agencies; *MARKETING research; *ADVERTISERSKANTAR Media Deutschland GmbH

Source: Advertising Age. 8/24/2015, Vol. 86 Issue 16, p0015-0015. 1p.

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Periodical

IT'S NOT JUST EVENTS ANYMORE.

Authors : Pathak, Shareen

Subjects: *ADVERTISERS; *AMBUSH marketing; *GUERRILLA marketingBENJAMIN, Jeff

Source: Advertising Age. 3/10/2014, Vol. 85 Issue 5, p12-12. 1p.

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Periodical

ADVERTISERS TO PUBLISHERS: SHOW ME THE VIEWABILITY (OR ELSE).

Authors : KANTROWITZ, ALEX

Subjects: *ADVERTISERS; *MASS media; *ADVERTISING

Source: Advertising Age. 2/9/2015, Vol. 86 Issue 3, p0024-0024. 1p.

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Periodical

IS THE SUPER BOWL WORTH THE PRICE? FOR THESE ADVERTISERS, IT MIGHT BE.

Authors : Poggi, Jeanine

Subjects: *SUPER Bowl (Football game); *ADVERTISERS; *ADVERTISING

Source: Advertising Age. 2/9/2015, Vol. 86 Issue 3, p0008-0008. 1p.

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Periodical

Pinterest to let marketers target existing customers with ads.

Authors : Peterson, Tim

Subjects: *ADVERTISERS; *BRANDING (Marketing); *ELECTRONIC commerce websitesCOLD Brew Labs Inc.PINTEREST (Web resource); FACEBOOK (Web resource)

Source: Advertising Age. 9/29/2014, Vol. 85 Issue 20, p0011-0011. 1p.

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Periodical

FACEBOOK ADS CAN TARGET CELL-SIGNAL STRENGTH.

Authors : Peterson, Tim

Subjects: *CELLULAR signal transduction; *ADVERTISING revenue; *ADVERTISERSMETA Platforms Inc.

Source: Advertising Age. 9/1/2014, Vol. 85 Issue 18, p12-12. 1p.

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Periodical

Ad ideas? RFPs morph into requests for innovation, products.

Authors : MORRISON, MAUREEN

Subjects: *REQUESTS for proposals (Public contracts); *ADVERTISERS; *MARKETING

Source: Advertising Age. 6/23/2014, Vol. 85 Issue 15, p42-42. 1p.

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Periodical

100 National Leading Advertisers.

Authors : Johnson, Bradley

Subjects: *MARKETING; *ADVERTISERS; *ADVERTISINGUNITED StatesMICROSOFT Corp. 081466849 MICROSOFT Corp. MICROSOFT Corp. 081466849 081466849 MICROSOFT Corp. 081466849 MSFT

Source: Advertising Age. 6/23/2014, Vol. 85 Issue 15, p14-14. 1p.

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