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Marketing strategy for library and information services.

• Authors : Terblanche, F¹ (AUTHOR)

Subjects: *Information services; Marketing

• Source: South African Journal of Library & Information Science. Jul1989, Vol. 57 Issue 2, p179-183. 5p.

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The marketing of library services with special reference to the university library.

• Authors : Pienaar, M¹ (AUTHOR)

Subjects: *Academic libraries; Marketing

• Source: South African Journal of Library & Information Science. Sep1988, Vol. 56 Issue 3, p216-221. 6p.

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The Bureau of Market Research at the University of South Africa as provider of South African marketing information.

• Authors : de Toit, A¹ (AUTHOR)

Subjects: *Databases; *Information services; Marketing

• Source: Mousaion. 1992, Vol. 10 Issue 2, p25-36. 12p.

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Information for marketing decision-making.

• Authors : du Toit, A¹ (AUTHOR)

Subjects: *Information services; Decision making; Marketing

• Source: Mousaion. 1990, Vol. 8 Issue 1, p9-21. 13p.

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Agricola

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Agricola

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Agricola

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Marketing philosophy and marketing mix for library and information services.

• Authors : van Dalsen, J S¹ (AUTHOR)

Subjects: *Information services; *Libraries

• Source: South African Journal of Library & Information Science. Jun1989, Vol. 57 Issue 2, p172-178. 7p.

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Strategic marketing of information products.

• Authors : Du Toit, A S A¹ (AUTHOR)

Subjects: *Information services; Decision making

• Source: South African Journal of Library & Information Science. Sep1992, Vol. 60 Issue 3, p154-160. 7p.

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Agricola

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