Subjects: *MARKETING; *RETAIL industry; *SERVICE industriesUNITED States
Record details
Subjects: *TIE-ins (Marketing); *MOTION picture advertising; *MOTION picture industryUNITED States
Subjects: *MARKETING; *MUSIC industry; *MOTION picture industryELECTRONIC Arts Inc. ; SONY Music Entertainment Inc. ; ARUSH Entertainment (Company)
Subjects: *EMAIL; *INTERNET marketing; *INTERNET advertising
Subjects: CONSUMER attitudes; ADVERTISERS; SPECTRA Marketing Systems Inc.
Subjects: TEENAGE consumers; ADVERTISERS; MARKETINGUNITED States
Subjects: ADVERTISERS; WOMEN consumers; MARKETINGUNITED States
Subjects: BRANDING (Marketing); MOTION picture industryUNITED States
Subjects: PERIODICALS; GRIFFIN, Eleanor; MARKETING strategy
Subjects: *MARKETING of new products; *ADVERTISERS; *MARKETING