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Mass Marketing

• Authors : Kubacki Krzysztof

• Source: The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies.

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Mass Marketing

• Authors : Tedlow Richard

• Source: The Oxford Encyclopedia of American Business, Labor, and Economic History.

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mass marketing

• Source: Dictionary of Business.

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FAREWELL, MASS MARKETING.

• Authors : Wong, Brian¹

Subjects: *MASS marketing; *ADVERTISING

• Source: Wall Street Journal - Eastern Edition. 4/27/2015, Vol. 265 Issue 97, pR7-R7. 1/4p. 1 Chart.

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Mass Marketing

• Authors : Bube, June Johnson

Subjects: Mail order business; Realism (Literature); Department stores

• Source: American History Through Literature 1870-1920. 2006, v. 2, p674-683.

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TOO MUCH TARGETING.

• Authors : Binns, Chris

Subjects: *MASS marketing; *ADVERTISING; *MARKETING strategy

• Source: Campaign. 9/16/2016, p24-24. 1p.

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It's time to defend your brand, Illinois.

• Authors : Cahill, Joe

Subjects: *BUSINESS conditions; *BUSINESS enterprises; *TELEVISION commercialsCHICAGO (Ill.); UNITED States

• Source: Crain's Chicago Business. 1/27/2014, Vol. 37 Issue 4, p0004-0004. 1p.

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Mass Marketing, Music, and Morality.

• Authors : Kubacki, Krzysztof; Croft, Robin

Subjects: MUSIC industry; MUSIC marketing; ART industry

• Source: Journal of Marketing Management; Jul2004, Vol. 20 Issue 5-6, p577-590, 14p

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THE MEDIA BUSINESS: ADVERTISING -- ADDENDA;Mass Marketing Goes Mass Transit.

• Authors : Barboza, David

• Source: The New York Times. 1996.

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Mass marketing misinformation.

• Authors : Hulbert, David

Subjects: MASS marketing; MISINFORMATION; ADVERTISING

• Source: Television; Sep2013, Vol. 50 Issue 8, p24-25, 2p

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